Emirates Macaroni Factory (EMF) is a pioneer of pasta production in the entire Middle East region, producing superior quality pasta since 1979. With more than 40 years of experience in pasta products, Emirates Macaroni Factory holds a large percentage of local market share, market leadership, and strong and respected brand loyalty.

Sami Haddad, spokesperson for Emirates Macaroni Factory, shares, “We enjoy 41% market share as per RA Nielsen April 2022 report. We have five brands under Emirates Macaroni Factory- Emirates Macaroni, Dubai Macaroni, Verda, HAT, and ALWorood, all well known for their consistently high quality, a vast range of innovative shapes, and mouth-watering taste.”

Emirates Macaroni Factory is also an ISO and HACCP-certified firm. EMF products are also well presented in more than 38 countries spreading over all six continents.

As a company, Emirates Macaroni Factory has always made consumers’ health a priority. “We mainly focus on health with added value such as organic, wholewheat, and other NPDs such as Gnocchi. We are also introducing RTE and Instant Pasta meals via vending machine project,” says Haddad.

Post-pandemic disruptions

Speaking about the recent disruptions and its impact on the food and beverage industry, Haddad shares that the price inflation is driven by wheat shortage and high freight charges. However, being an optimist, he believes that the industry is still on a growing trend, and the food and beverage industry will continue to keep moving forward.

Emirates Macaroni Factory at Annapoorna - ANUFOOD India 2022

Emirates Macaroni Factory is participating in the upcoming trade show Annapoorna – ANUFOOD India. Commenting on their participation, Haddad mentions that the reason to join ANUFOOD is to find potential distributors and suppliers for raw materials. He adds, “We want to become a major player in imported pasta products across India.”

The company expects to sign agreements in most potential provinces in India to distribute their products. Haddad informs, “We plan to showcase our pasta and sauces for all our customers and partners.”

Register Now to meet and explore the full range of pasta and sauces offered by Emirates Macaroni Factory at Annapoorna – ANUFOOD India from 14-16 September 2022 at Bombay Exhibition Centre, Mumbai.