The Gujarat Cooperative Milk Marketing Federation (GCMMF), marketer of milk and milk products under the brand name of Amul, has decided to increase the milk prices by Rs 2 per litre in markets of Ahmedabad and Saurashtra of Gujarat, Delhi NCR, West Bengal, Mumbai and all other markets where Amul is marketing its fresh milk effective from 17 August 2022.

In Ahmedabad and Saurashtra Markets, the price of Amul Gold will be Rs 31 per 500 ml, Amul Taaza will be Rs 25 per 500 ml, and Amul Shakti will be at Rs 28 per 500ml. The increase of Rs 2 per litre translates into 4% increase in MRP which is lower than average food inflation.

According to the press release, this price hike is being done due to increase in overall cost of operation and production of milk. The cattle feeding cost alone has increased to approximate 20% compare to last year. Considering the rise in input costs, its member unions have also increased farmers’ price in the range of 8-9% over previous year.

Amul as a policy passes on almost 80 paise of every rupee paid by consumers for milk and milk products to the milk producers. The price revision shall help in sustaining remunerative milk prices to its milk producers and to encourage them for higher milk production.