As part of an ongoing digital transformation program at its bottling plants, Coca-Cola Beverages Africa (CCBA) collaborates with pricing and rebate management experts Flintfox and Microsoft to modernize how it uses technology. The collaboration will help the bottling giant retire legacy solutions to manage to price better and overcome existing challenges at all stages of the supply chain.

Trade Revenue Management and the RMx pricing engine provide CCBA with the ability to manage advanced pricing and promotions, reduce operating costs and monitor margins. By extending the capability of Microsoft Dynamics 365 and integrating with existing e-commerce and sales force automation platforms, Flintfox will enable real-time hyper-speed pricing and help deliver accurate pricing across the supply chain.

The collaboration between Microsoft and Flintfox helps CCBA to accelerate its digital transformation journey via seamless digital systems that enable the entire business to operate as one.

Flintfox EMEA director Mark Conway said, "It's an exciting time to be working with CCBA, as they bring their digital transformation vision to life via Microsoft Dynamics 365 and set out on a path of accelerated growth. Our intelligent solutions will reduce operating costs, create productivity gains and future-proof operations. What's more, we will provide real-time pricing accuracy across CCBA's channels and deliver significant, measurable ROI to the business."