Flipkart India and Walmart on 13 December announced a fresh round of joint strategic investment in Ninjacart, which is revolutionizing India's fresh produce market to organize the agriculture ecosystem. The investment of US$145 million from Flipkart and Walmart further validates and strengthens Ninjacart's vision to ensure better access to high-quality fresh produce for more retailers and consumers across India while also creating economic opportunities & better incomes for farmers in India.

This investment will further accelerate Ninjacart's journey towards building technology and infrastructure to organize, empower and enhance the lives of millions of agri value chain participants, including farmers, resellers, retailers, consumers, and supply chain participants.

Ninjacart has been investing significantly in tech platforms and supply chain infrastructure over the past two years.

Kalyan Krishnamurthy, chief executive officer, Flipkart Group, said, "As a homegrown company, we have constantly focused on creating the right infrastructure and technological solutions that support local farmers, producers, and food processors. With this investment, we can further strengthen our grocery footprint and offering as consumers across the country throng to eGrocery for quality and affordable options in the fresh category. Through technology, we can bring great efficiencies in the value chain and impact the farming community additional opportunities for better income. Our investment and partnership in Ninjacart over the years is a testament to the continued commitment and success we have seen in our endeavor to create a democratic and organized agriculture market. At Flipkart, we are well poised and committed to building a sustainable ecosystem for fresh produce and uplift the communities associated with it in the process."

Flipkart offers groceries in 1800 cities & towns and aims to take its offering to 2,000 more towns by mid-next year. Fresh fruits and vegetables will be an integral part of the expansion. The company invests in technology capabilities to ensure the end consumer's highest and most stringent quality checks. Flipkart is also working to bring efficiencies in the community eGrocery shopping model. The company has intensified its focus on partnering with Farmer Producer Organizations (FPOs) to provide access to high-quality fresh produce, staples, pulses, and spices, bringing new revenue opportunities to farmer communities across the country.

As Flipkart and Ninjacart strengthen their partnership to support the local farming communities, Digitisation can help to ensure the quality of food from the nascent stage and throughout the agricultural life cycle. Additionally, Walmart and Flipkart have a history of supporting farmers' livelihoods. In addition to these investments, the Walmart Foundation in 2018 committed US$ 25 million over five years and has already allocated US$ 15 million in grants to support farmers' market access programs.

Ninjacart works closely with the farmers and has helped over 1,00,000 farmers across 150 villages to generate better revenues. Ninjacart's cutting-edge supply chain technology has helped solve some of the toughest problems, such as distribution inefficiency and price risk. Our endeavor is to reach every farmer across the country with our technology solutions and help them better their lives.

Thirukumaran Nagarajan, co-founder, and chief executive officer, Ninjacart, said, "Thanks to our employees, farmers, retailers, and all ecosystem players. The funds will enable us to dream beyond organizing the farmer-to-retailer ecosystem to a much larger goal of organizing the complete agri ecosystem and enabling transparent commerce. We are ecstatic that Flipkart and Walmart continue to partner with us in making this vision a reality by believing in our technological expertise and core values. India is at a cusp of formalizing the agriculture industry, with the advent to better road connectivity, GST, seamless payments, digital infrastructure, etc. This opens up a tremendous opportunity to organize our agri ecosystem landscape like never before. We are investing in this huge potential to create value. The funds will be deployed to build world-class teams, scalable tech platforms to organize and grow the network."

Ninjacart has carved its position as one of the leading entities in the agritech space since 2015 by bringing cutting-edge technology to improve the efficiency of the agri supply chain. Earlier this year, Ninjacart inked an MoU with the Union Ministry of Agriculture & Farmer Welfare to strengthen the market linkages and promote best practices in the farming sector. The role of Ninjacart is to create and host the Agri Marketplace Platform (AMP), which will allow farmers to earn a fair price for their output, offer consumers better food and value to all the players to create value.