Sunfeast Bounce, the market leader in the crème biscuits segment, has rolled out a TVC to unveil Sunfeast Bounce Fills, which has a milk creme filling encased in a crunchy Orange and Strawberry flavored shell. With this latest addition to the portfolio, Sunfeast Bounce aims to provide an exciting center-filled experience to upgrade the fruit-flavored sandwich crème consumer.

The latest ad film ‘Ye dhoka khana toh banta hai’ takes a humorous route to highlight the irresistible nature of the product.The film opens on a young boy dressed as an advocate just like his father, putting forth his case of being tricked by his mother all his life. He explains the different stories that his mother used to trick him to eat/drink since the age of 3 – the excitement of looking at an aeroplane, the promise of becoming a superhero and much more. The ‘little attorney’ then rests his case, claiming that he shall not fall for such stories anymore as he is an adult now and cannot be deceived anymore. His mother then offers him a pack of the new Sunfeast Bounce Fills. The fun and light-hearted TVC concludes with the ‘young advocate’ relishing the delectable center-filled milk crème concealed in a crunchy fruit flavored shell stating “Jab itna tasty ho toh dhoka khana toh banta hai.”

Ali Harris Shere, chief operating officer, biscuits & cakes cluster, Foods Division, ITC, said, “Sunfeast Bounce is known for delighting its core TG – children, with innovative offerings in the crème biscuit segment. Consumer immersions also revealed that they are looking for fresh and innovative products in the fruit-flavored crème space. We picked this up as an opportunity to create excitement in the fruit flavored crème segment with a superior center-filled experience. Our all new Sunfeast Bounce Fills has a crunchy Orange/Strawberry flavored outer shell that makes way into a luscious milk crème filling. With this ad film, we want to illustrate the USP of the new Bounce Fills – a milk crème filled tasty treat that children will find very hard to resist. We hope that consumers will enjoy this latest addition to the Bounce family.”

The TVC has been released in Hindi and is on AIR across kids’ channels in India. The ad film will be promoted across social media and YouTube to build awareness on this exciting offering and bring the brand closer to its consumers. The new Sunfeast Bounce Fills will be available across the country in all the retail outlets.