HyFun Foods proudly announces a major achievement in its retail expansion by establishing its presence in all top Indian metropolitan cities, with the recent addition of Kolkata. This milestone marks a significant advancement in the strategic growth of HyFun Foods, achieved in just over a year since its retail launch. The company now has a footprint in Delhi, Mumbai, Ahmedabad, Bangalore, Chennai, Hyderabad, Pune, Surat and Kolkata, highlighting its rapid success and commitment to delivering high-quality frozen foods to urban consumers across India.

With the Indian vegetarian frozen food market currently valued at approximately Rs 1,000 crores and showing low penetration levels, HyFun Foods is strategically positioned to capitalize on this burgeoning segment. The current per capita consumption of frozen potato-based snacks in Urban India is significantly lower than in the US and European nations, presenting a substantial opportunity for growth.

In line with this growth strategy, HyFun Foods aims to capture 10% of the Indian vegetarian frozen food market share by FY 2025. The company’s expansion strategy includes, not only increasing its geographic reach but also enhancing its distribution capabilities. HyFun Foods is set to further bolster its presence with three new manufacturing plants, involving a total investment of Rs 1,100 crores. This expansion will support the increasing demand driven by both global and domestic markets.

The brand’s product range, including popular items like momos, kebabs, and pizzas, will be expanded over the coming months, reinforcing its position beyond its initial focus on French Fries. The revamped brand identity, launched earlier this year, reflects HyFun Foods commitment to engaging the young Indian demographic and its vision for future growth.

HyFun Foods has strategically partnered with major retail chains such as Reliance, D Mart, SPAR, and recently, Spencers, to enhance its market penetration. Additionally, its products are now available in approximately 2,000 out of 3,500 pin codes in metro areas through online partners like Blinkit, Swiggy Instamart, Amazon Fresh, Big Basket, and Jio Mart. This widespread availability underscores HyFun’s focus on leveraging digital commerce, which has experienced significant growth post-Covid.

“Our goal is to see HyFun Foods in every kitchen across India. Achieving this milestone is a testament to our rapid growth and the trust our consumers place in our products,” said Haresh Karamchandani, MD & Group CEO of HyFun Foods. “We are dedicated to meeting the needs of modern households with innovative and convenient food solutions. Our expansion into all major metros and continued investment in manufacturing capacity reflect our commitment to this vision.”

HyFun Foods has established itself as a standout brand in the frozen foods segment across metropolitan areas, driven by its commitment to quality and innovative product offerings. This has led to a strong preference among customers for HyFun's diverse range of products, making it a top choice in the market. According to BlinkIt, a leading quick commerce platform, HyFun Foods has set a benchmark by aligning with the evolving preferences of today's consumers. Since launching on the platform six months ago, HyFun has played a significant role in scaling frozen food penetration by introducing options such as Frozen Pizzas and traditional varieties like Sabudana Patty. Notably, during the Shravan period, their new addition of Sabudana Patty helped carve out a niche in the frozen foods segment, catering to the dietary needs of a large section of Indian consumers.

HyFun Foods is set to continue its growth trajectory, exploring new markets and introducing a range of innovative products to meet the diverse needs of Indian consumers, solidifying its position as a leader in the frozen food sector.