Kezzler, the world-leading cloud-based enterprise traceability solutions provider, and Arviem, the leading provider of IoT-enabled multimodal real-time visibility services, announced a strategic partnership offering end-to-end supply chain product traceability and digitization.

True end-to-end product traceability by combining unit-level product digitization and aggregation with global real-time IoT sensor data

The integration of Kezzler and Arviem solutions enables the partnership to deliver trusted end-to-end product traceability by combining unit-level digitization and aggregation with real-time IoT sensor data collected during a product's multi-modal global journey.

Kezzler's cloud-based platform digitalizes every product making them distinctive, traceable, and interactive through a unique digital identity (UID). The UIDs are assigned to every product within a QR code, data matrix, NFC/RFID tag, or alternative carrier.

Reveal and mitigate previously hidden risks

Arviem's IoT sensor-enabled devices travel with the cargo, recording data on its position and conditions in real-time. The captured independent data is then analyzed to reveal and mitigate previously hidden risks. By exercising more granular control over their production and supply chain process, manufacturers get to know the complete history of each product, including any events happening during transit that may affect quality, such as temperature and humidity fluctuations and security incidents.

This additional layer of control ensures product quality and safety. The gained real-time unit-level knowledge enables actionable insights, empowering clients to develop value-driven strategies to challenge and improve their supply chain continuously.

Secure and traceable UIDs create new opportunities to stay relevant and actively engage with target audiences.

Deliver value-added content on the product itself

Furthermore, secure and traceable UIDs create new opportunities to stay relevant and actively engage with target audiences. Delivering value-added content on the product itself in real-time enables clients to actively communicate an auditable story of each individual product's journey, enhancing consumer engagement and retention programs. Accumulated data can also be used to reduce product and process waste and help document each individual product's carbon footprint.

Stefan Reidy, chief executive officer of Arviem describes, "Beyond achieving operational efficiencies, manufacturers can elevate the consumer product experience by making each product interactive and by providing a product journey story to consumers. Brands are equipped with the data to not only provide information on where a product comes from, how it was produced but also prove that the quality and authenticity of the product can be trusted, the ingredients were ethically sourced and generated the lowest possible carbon footprint."

Christine Akselsen, chief executive officer of Kezzler, highlights, "Thanks to this partnership with Arviem and the enhanced insight into the product journey that the joint solution offers, Kezzler can continue its two-decades-long commitment towards helping customers solve problems such as counterfeit goods, unauthorized distribution, changing regulatory requirements, and the increasing need to build and protect consumer trust.

Additionally, with the help of end-to-end traceability, manufacturers are equipped to meet the needs for newly emerging regulations such as the US FDA food traceability, the Russian crypto codes and upcoming Chinese food traceability legislation."