Lotus Foods Organic White and Brown Basmati Rice has achieved ROC Gold from Silver. Lotus Foods Basmati Rice is now the 6th product worldwide to meet the rigorous standards required to certify as ROC Gold, making Lotus Foods Basmati Rice the first and only ROC Gold rice.

ROC pillars recognize and promote high-bar regenerative farming practices that support a healthy planet and a fair society.

ROC Gold level represents that 100% of farm operations must meet the highest standards for regenerative organic production across the three ROC pillars: Soil Health, Animal Welfare, and Social Fairness. In line with these pillars, ROC aims to:

- Increase soil organic matter over time and sequester carbon below and above ground, which could be a tool to mitigate climate change.

- Improve animal welfare.

- Provide economic stability and fairness for farmers, ranchers, and workers.

This achievement indicates the highest level of collaboration between brand and supplier. Lotus Foods is highlighting the collaboration to elevate the conversation about ROC and the company's efforts to lead the way in rice farming practices that simultaneously mitigate climate change, promote farmers' resilience, and empower women.

"We are so proud of the entire team at Pratithi Organic Foods," says Caryl Levine, Lotus Foods co-founder. "Their farm families demonstrate that implementing more sustainable rice-growing practices that are inherently regenerative like the System of Rice Intensification, which we call More Crop Per Drop, can be a win-win-win situation. Farmers improve their yields and profitability, while also improving their soils, and reducing greenhouse gas emission."

Pratithi Organic Foods founder and chief executive officer, Tapan Ray, plays a pivotal role in the trajectory of growth in this sustainable agri-business industry, with his sheer determination, dynamism, and leadership. With more than 25 years of experience in organic farming and Fair Trade practices, he aims to make India one of the major destinations in the world for sourcing organic raw materials.

"It has required years of our concerted efforts of Pratithi's team and its farmers to achieve this great feat. We are very thankful to Ken and Caryl who have been our continuous support and great motivation to continue the ROA/ROC programme with our great focus. As we have achieved GOLD now, we will always try to excel in this field and maintain the expectations of all including the ROA team as well as our partner Lotus Foods, consumers and our farmers."

Lotus Foods offers a variety of organic and heirloom rices, in addition to the basmati. Their authentic heritage Indian basmati rice is grown on family farms in Northern India. The long, slender grains have a delicate aroma and fluffy texture. When cooked, the grains almost double in length. Basmati rice is known for its aroma, flavor, and texture. It's often served with Indian food and is one of the most beloved rices in the world. Basmati rice has a lower glycemic index, lower levels of arsenic, more fiber, and higher calories than white rice.