Mother Dairy has increased its liquid milk prices by Rs. 2/litre across all operating markets of the country from 3 June 2024 onwards. The increase in consumer price is mainly to compensate the producers for increased production costs, which have been on the rise for over one year.

Mother Dairy had last revised its liquid milk prices in February 2023. Despite paying higher prices towards milk procurement in the last few months, the consumer prices were kept intact. Moreover, the heat stress across the country has been unprecedented and it is likely to further impact milk production.

It is pertinent to note that Mother Dairy passes an average of around 75-80% of the sales realization from milk towards its procurement, thereby ensuring the sustenance of dairy farming and availability of quality milk.

The surge in farm prices is only being partially passed on to the consumers, with an effective revision of 3-4%, thereby securing the interests of both the milk producers and the consumers.