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Business Updates

Mother's Recipe ties up with Paytm

Rs 20 cashback across the brand's Pickle range

FoodTechBiz Desk

It's the time to stock up on your favorite pickles as Mother's Recipe, the leading brand of Indian Food, ties up with Paytm and offers up to Rs 20 cashback across its Pickle range.

The association between Mother's Recipe and Paytm eases the availability of purchase for customers to buy their favorite pickles across India; the offer is applicable in select variants of its pickle range of glass bottles across India. The main purpose to be associated with Paytm is to offer a reward to our existing customers of Mother's Recipe with an assured Paytm cashback; it also helps us reach out to new customers through this collaboration between Paytm and Mother's Recipe, which in turn would unfold a new set of customer loyalty to our brand. The campaign, called 'Paytm Cashback offer, will only run until 30 November 21.

Mother's Recipe Pickles are the perfect accompaniment to every home-cooked meal. Mother's Recipe pickles are made using traditional recipes & with the best quality ingredients – NO Preservatives are added, no artificial colors, no synthetic flavors. It is pickled with the finest oils and spices under the most hygienic conditions, just like grandma used to make.

Commenting on the association, Sanjana Desai, executive director, Mother's Recipe, said, "We have analyzed the market and have seen the demand for pickles across bigger and smaller cities in India. Our objective was to reward our existing customers and also create new ones. We want to reach every household so they can relish the true taste of Mother's Recipe Pickles & the taste of love. We are delighted to be associated with Paytm."

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