Nandu’s, India’s largest hyperlocal and omni-channel meat retail brand, has announced their maiden round of Employee Stock Option Plan (ESOP). As part of the ESOP, employees across the organization at all levels have been rewarded for their contribution to the company’s success and continued growth through challenging times. The total ESOP pool for this round is 5% of the company’s shareholding.

Nandu’s has been extremely mindful of the contributions of their employees towards the brand’s success. The first tranche includes employees from across the organization at all levels). The next few tranches will expand to include further more employees and ultimately cover all of them under the scheme.

Narendra K Pasuparthy, chief farmer, chief executive officer and founder, Nandu’s said, “It has been our cherished dream to recognise and reward our employees through ESOP for their hard work and long-term commitment to Nandu’s. We already have several company policies in place to ensure a healthy and happy environment for our people. We hope that this will be yet another additional factor to motivate and retain employees as well as attract fresh talent into the company. Our long-term goal is to include more employees in this pool, thus enabling each and every employee to reap the benefit of their hard work and loyalty towards the brand.”

Nandu’s has been boot-strapped since inception, yet has continued to grow across Bangalore and Hyderabad market by expanding its offline and online stores. The company plans to expand its presence to four more cities by 2024. ESOP is yet another testimony of company’s growth and focus on profitability despite being bootstrapped. In fact, in keeping with its incredible growth witnessed in the last two years, the company is looking to raise funds to further expand its presence in major markets and invest in state-of-the-art technology.

Nandu’s, and the larger Nanda Group, have been pioneers in the business of organized poultry and livestock farming since 1963. The organization owns and operates the entire supply chain from farms to retail stores, and follows stringent quality checks to ensure that the highest standards of food safety practices are adhered to through the entire process. The values and mission of the organization has given it deep insight into why it is imperative to be transparent with its consumers regarding farming, processing, handling, storage and logistics of the meat supply chain.