According to a recently published research report by Fact.MR, a provider of market research and competitive intelligence, the global packaged muesli products market is set to reach US 29.5 billion dollars by 2033-end, increasing at a CAGR of 4.8% over the decade.

Increased spending is being seen on different healthy and functional foods to help boost the immune system. Further, orientation towards vegan and clean-label products leads to burgeoning sales of a wide variety of plant-based snacks, cheese, sauces, creamers, dips, spreads, and some other food and beverages. Thus, the demand for muesli products is also increasing at a significant rate.

Key Takeaways from Market Study

• Sales of muesli packaged products are likely to reach 29.5 billion US dollars by 2033-end.

• The market in Canada is estimated to advance at a CAGR of 3.9% through 2033.

• Current valuation of the market of the muesli packaged product is US$ 18.3 billion.

• The muesli packaged products industry is projected to progress at a CAGR of 4.8% through 2033.

• Demand for muesli packaged products in Germany is anticipated to expand at a CAGR of 3.2% through 2033.

Winning Strategy

Industry players are adopting various strategies such as mergers and acquisitions and others to gain a competitive edge in the global market.

• Tata Consumer Products, in February 2021 acquired a 100% stake in Kottaram Agro Foods. The latter is a maker of millet-based snacks and breakfast cereals named, Soulfull.

Competitive Landscape

Manufacturers of muesli products are investing at an increased rate in different R&D activities for product innovation.

For instance,

• Seven Sundays is a prominent enterprise that produces muesli cereals in the U.S. The company is taking initiatives to expand its keto-friendly and paleo-friendly muesli line while introducing two new mixes of superfoods. Rise & Shine is one such successful launch from the year 2019 that is a gluten-free muesli blend.

Key players in the packaged muesli products market are Associated British Foods PLC, Bob’s Red Mill Natural Foods, General Mills, Kellogg Company, PepsiCo., Post Holdings, TreeHouse Foods, and Dorset Cereals.

These insights are based on a report on Packaged Muesli Products Market by Fact.MR