Sid's Farm, a premium direct-to-consumer (D2C) dairy brand based in Telangana, announced the launch of its new sustainability initiative, "Pick my Plastic." With a strong commitment to environmental responsibility and maintaining product quality, Sid's Farm aims to collect and recycle plastic waste generated by its packaging materials from its customer premises and process it as per the best industry practices.

Towards a carbon-neutral future

Plastic pouches have been a popular choice for packaging Sid's Farm's wide range of milk and milk products, including curd, ghee, lassi, buttermilk, and more. Understanding the importance of addressing plastic waste and striving towards a carbon-neutral future, Sid's Farm has introduced the "Pick my Plastic" initiative to actively contribute to a cleaner and greener environment.

Kishore Indukuri, founder, Sid’s Farm, said, "We are delighted to introduce our 'Pick my Plastic' initiative, which reflects our deep-rooted commitment to sustainability and environmental stewardship. This initiative allows us to collect plastic waste generated by our packaging materials and take a step towards carbon neutrality. By encouraging our customers to actively participate in this program, we aim to create a sustainable ecosystem while continuing to deliver the highest quality milk and milk products."

A smooth collection process

As part of the "Pick my Plastic" initiative, customers will be charged a nominal fee of Rs 12 per pick-up, which will be realized from their in-app prepaid wallet. For a smooth collection process, customers need to keep the plastic pouches clean and bundled together for the delivery personnel to accept them.

Sid Farm's dedicated supply chain team will conduct plastic waste pickups every Sunday, ensuring a convenient and streamlined process for customers. The collected plastic waste will then be sent for recycling, reducing the environmental impact, and promoting circular economy practices.

Sid's Farm has always emphasized delivering premium-quality milk and milk products, prioritizing the health and satisfaction of its customers. This new initiative further demonstrates the company's commitment to social and environmental responsibility, reinforcing its position as a trusted provider of wholesome dairy products.

Founded in 2016 by Kishore Indukuri, an esteemed alumnus of IIT Kharagpur and the University of Massachusetts, Sid's Farm has gained a reputation for its commitment to providing pure, healthy dairy products. With a focus on delivering products free from antibiotics, synthetic hormones, and adulteration, Sid's Farm has seen consistent year-on- year growth and currently serves over 20,000 customers daily through its subscription- based model. Their range of products includes skim milk, whole buffalo's milk, whole cow's milk, cow’s ghee, cow's butter, buffalo’s butter, buffalo’s ghee, cow’s curd, buffalo’s curd, probiotic curd, paneer, doodh peda, and lassi.