Sid’s Farm, a premium D2C dairy brand based in Telangana, announced a marginal increase in the retail price of its A2 Buffalo Milk. The revised price of Rs 60 per 500 ml pouches will come into effect on 31 August 2023 on the company’s app and other channels for the supplies of 1 September. This decision will not impact the cost of other variants and cow milk offered by the company.

The A2 Buffalo milk prices have been under pressure for quite some time due to the insufficient supply of buffalo milk, with no immediate signs of relief in sight. Sid's Farm has observed a steep upsurge in raw buffalo milk costs, additionally due to the stringent quality standards adhered to by the company during milk procurement and processing stages. Despite the notable increase in procurement expense, Sid's Farm is dedicated to containing the price elevation at a minimum level for its valued customers.

Dr. Kishore Indukuri, Founder of Sid's Farm, acknowledged the prevailing inflationary challenges faced by the dairy industry this year. He said, ”While we empathize fully with our customers considering the little additional financial burden, we are certain that our quality conscious customers would understand our predicament and continue to support us in our continued efforts to supply only real unadulterated antibiotic-free milk to them. It may not be one of the best times for the industry considering the continued surges in raw milk prices, but we will certainly keep our standards intact with the several thousand tests that we conduct every day on our milk.”

A2 Buffalo milk is rich in A2 beta-casein protein and free from A1 beta-casein protein, which enhances its nutritional value. Sid's Farm's A2 Buffalo Milk contains higher levels of protein, fat, nutrients and lactose. This leads to a feeling of fullness and helps in weight management and body fat control.

Since 2016, Sid's Farm has been at the forefront of championing pure and healthy milk and dairy products. The company's stringent regulations and rigorous testing protocols ensure the production of milk and dairy items of the highest quality. To counteract potential micro-level adulteration, Sid's Farm conducts detailed assessments for urea, sugar, glucose, starch, peroxide, baking soda, caustic soda, formalin, melamine, and three classes of antibiotics at each container/can level. The company ensures rigorous monitoring of milk's fat and solids-not-fat (SNF) content, employing the Methylene Blue Dye Reduction Test, the gold standard for evaluating raw milk quality.

The company’s state-of-the-art lab conducts over 6,500 tests daily to ensure that its customers only receive absolutely pure, adulterant-free milk and dairy products. The company's steadfast commitment to quality is evident in its meticulous attention to detail and ceaseless endeavors to set unparalleled benchmarks within the industry.