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Vasant Masala launches spicy offer to celebrate anniversary

FoodTechBiz Desk

Vasant Masala has launched 'Anniversary Utsav - Spicy Offer' to celebrate its anniversary. The consumer scheme offering a free attractive Jar with 1 kg and 500 g packs of basic spices coincides with the annual spice stocking and the season, when the fresh spice harvest arrives. Vasant Masala, an established brand with a legacy of 53 years and 80 different spices, has launched the Offer for the consumers of Gujarat, Rajasthan, and Madhya Pradesh.

The Spicy Offer is among the first such consumer schemes in these markets. The 'Anniversary Utsav - Spicy Offer' includes a free jar worth Rs. 99/- on 1 kg pack of basic spices, as well as a jar worth Rs. 59/- on 500 g packs of Chilli, Turmeric, Dhaniya Jeera, Dhaniya, and Kumthi Kashmiri Mirch powder. "It is the bonding of over five decades with two generations of our customers. We are proud to honor the relationship through this consumer scheme," mentioned Chandrakant Bhandari, chief managing director, Vasant Masala.

He further added, "Our 'Anniversary Utsav - Spicy Offer' is at the perfect time of year because this is when the fresh harvest of raw spices is procured and processed, and households in our markets fill their annual stocks as well." Traditionally, this time of the year in Gujarat and neighboring markets is known as Bharti Ka Time. The trade partners to are enthusiastic about the consumer offer benefitting their customers.

Vasant Masala, the renowned spices brand of the country produces packaged spices in a state-of-the-art plant in Dehgam - near Ahmedabad, adhering to the international standards and BRC norms with certifications that qualify products and packaging from - ISO, FSSAI, Spices Board of India and AGMARK.

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