In a bid to reduce the carbon footprint of its logistics operations and achieve sustainable growth, VegEase, the cart-at-home eGrocery startup, has begun to deploy Electric Vehicles (EV) in its last-mile logistics. The company has just completed an initial pilot this month and will move completely to an electric fleet by 2024. Towards achieving this, VegEase has partnered with electric vehicle OEM, OBA for their three-wheeler eVikas light commercial vehicles under a long-term leasing model. The move will contribute to an operating cost reduction of 25%. VegEase will add three-wheeler loaders with Li-Ion battery which have a load capacity of 300 kgs.
Speaking on the initiative, Mayank Chaurasia, chief executive officer and founder VegEase, says, “EV is the future of city logistics, and we at VegEase are committed to the sustainable growth of this sector. With all our deliveries happening intra-city and through last-mile logistics, it is imperative to reduce the carbon footprint of our operations and eventually reduce pollution by transport. We are convinced that this also significantly improves our costs in the long term while contributing to the creation of a robust EV ecosystem.”
The cart-at-home model of VegEase has seen tremendous success in the NCR region, as VegEase witnessed its customer base doubling in just one month, in April 2021, and is growing at the rate of 100% every month. Since its inception in January 2021, VegEase has achieved a turnover of Rs 10 million, a customer base of over 18,000 in the Delhi/NCR region, with 5000 customers coming on board in April and May 2021 alone. By the end of 2021, VegEase will be operational across all major metros in the south and west India, with a targeted turnover of Rs 40 million in the current fiscal year.
VegEase, started in 2020, is a first-of-its-kind exclusive app (available on Play Store and App Store) to ensure the consumer gets fresh and unadulterated fruits and vegetables at the doorstep. A user-friendly app dedicated to fruits and vegetables alone highlights the brand’s core objective to focus on today’s most critical cause to safeguard the health of all topped with a unique proposition. VegEase has a dedicated fleet of company-owned vehicles manned by cart captains and ably supported by the most modern state-of-the-art warehouse facility. The mission, vision and obsession of VegEase are all about elevating consumer relationships with a brand beyond brick and mortar. Their cart at home model is what makes them stand out. VegEase is part of eGreens; a people-first retail company focused on using its innovative zeal to redefine the grocery shopping experience and let customers discover the delight of buying farm-fresh fruits and vegetables.