BL Agro, a leading name in India’s FMCG sector, made an impactful start to World Food India 2024 with the grand inauguration of its pavilion by Shri Chirag Paswan, Minister of the Ministry of Food Processing Industries (MOFPI), as the chief guest. The first day of the event, held at Bharat Mandapam in New Delhi, saw an enthusiastic response. Industry leaders and attendees engaged in the interactive and immersive experience that the pavilion offered.

The inauguration was a resounding success. Visitors showed keen interest in BL Agro’s journey from humble beginnings in Uttar Pradesh to becoming one of India’s top FMCG brands was particularly appreciated.

The highlight of the day was the launch of Nourish Pulses, the latest addition to BL Agro’s growing portfolio. The company also unveiled a new television commercial showcasing the revamped image of the ‘Nourish’ brand that’s more dedicated to delivering high-quality, nutritious, and hygienic products to Indian households, reinforcing the company’s commitment to health and wellness.

Ashish Khandelwal, managing director of BL Agro, shared his excitement at the event: “It’s an honour to be a part of World Food India 2024 and to have Shri Chirag Paswan ji as our chief guest. It’s the perfect platform to reaffirm our position as a key player in the food landscape. And to show global investors and companies our vision of creating a sustainable and healthier future. The overwhelming response from attendees has been particularly humbling.”

World Food India 2024, organized by the Ministry of Food Processing Industries (MOFPI), Government of India, is a premier event boosting India’s food processing industry. It aims to attract investments, showcase innovations, and facilitate collaboration between domestic and international players. The 4-day event is a platform for industry leaders, government officials, and businesses to explore new opportunities and contribute to India’s growing role in the food landscape across the globe.

BL Agro has lined up exciting developments for the rest of the event. On Day 2, BL Agro’s subsidiary, B.L. Kamdhenu Farms Limited, will sign a significant Memorandum of Understanding (MoU) with Sweden-based M/s De Laval. This MoU will promote a zero-waste economy and sustainable practices in cattle breeding and dairy technology, including innovative solutions like embryo technology and cattle IVF.

On Day 3, Leads Connect Services Private Limited, BL Agro’s agritech arm, will sign an MoU with Poland-based Arya Capital, aimed at enhancing India’s agricultural value chain through cutting-edge technology and sustainable practices. The MoU sighing will be happening in the presence of the chief guest Dr Arun Kumar Minister of State, Uttar Pradesh.

BL Agro plans to close the event with bold plans for the future. It will present its Vision 2030, a visionary roadmap detailing the company’s strategic goals for the next decade. The vision of BL Agro will be announced in the presence of Shree Santosh Gangwar, Hon’ble Governor Jharkhand.

With a packed schedule ahead, BL Agro looks forward to engaging with visitors and partners and driving meaningful conversations on innovation and food sustainability.