Disruptive dessert maker, House of Pops, is once again attending Gulfood, one of the world’s largest annual F&B sourcing events, to look for new franchisees and explain its happy, healthy, sustainable treat mission to the world.

In just five years, House of Pops has risen to become the leading health and wellness pop manufacturer in the region, famous for its hand-crafted, plant-based, five-ingredient pops and bars. It's iconic brightly colored stores, kiosks, carts, and pop-ups are hard to miss.

The company took the MEED-GlobalData SME of the Year Award 2022, underlining its forward-thinking approach to crafting a business that holds happiness, staff welfare, and the environment at the heart of its mission. Since the last Gulfood, House of Pops has opened its first international franchise in KSA.

Gulfood takes place at Dubai World Trade Centre, from 20-24 February 2023, with more than 4,000 companies, 200+ speakers, and 21 halls of awe-inspiring food exploration.

House of Pops employs more than 85 people and operates more than 20 prime locations across Dubai, with franchisees now in Saudi Arabia and Bahrain.

The trendy company has collaborated with world-renowned brands including Costa Coffee, Huda Beauty, and Bloomingdale’s. As well as having a strong retail presence on the High Street and online, House of Pops’ catering and events division works with leading hotel chains such as Hilton, Marriott, Jumeirah, Four Seasons, Ritz Carlton, and Caesar’s Palace.

Mazen Kanaan, chief executive officer, House Of Pops’, says, “Our growth journey has been phenomenal – backed by loyal customers across the UAE and now further afield. Our products, inspired by Mexican paletas, are fresh, tasty, and most importantly, healthy. Research shows that increasingly savvy consumers love the idea of an indulgent treat that is also healthy, sustainable, and good for you compared to other dessert sector products."

“We are keen to expand beyond the region – and there’s no better place to seek potential franchisees than at Gulfood. As a proudly homegrown brand, it’s fantastic to share our journey with like-minded people and explore all the global business opportunities, including private labeling, distribution deals, and export arrangements.”

Having taken the local market by storm, the forward-looking, plant-based brand is keen to find dynamic franchisees and entrepreneurial business partners across the region and further afield.

The on-trend all-natural brand of ‘ice pops’ comes in an expanding range of fruit flavors, naturally sweetened and made with vegetable fibers. There are no nasties in House of Pops products – no artificial additives, flavorings, and no refined sugar.

The plant-based product company recently expanded its offering in a collaboration with Saba, to release a range of organic Kombucha flavor ice lollies – offered in ginger, hibiscus, peppermint, and cardamom flavors.

The premium brand continues to innovate in response to rising consumer demand for fresher, healthier, natural, and sustainable treats.

Frozen desserts represent a US$94 billion industry globally - a sector experiencing a skyrocketing shift towards healthier alternatives. As consumers begin to prioritize health and wellness, healthier, more sustainable food products are on a rapid upward sales trajectory.

House of Pops dessert treats are currently available via:

• House of Pops owned and rented retail sites, direct to consumers (you’ll recognize the happy, bright colors of the House of Pops sites on JBR and Kite Beach, Dubai, for instance)

• Food delivery aggregator apps and direct channels, such as Deliveroo, Talabat, and the house of Pop.ae website and Instagram

• Trade and HORECA – House of Pops sells its range to grocery stores, gyms, juice bars, leading hotels, and cafes, for example, at more than 60 sites across the UAE

• Events and outside catering

• Schools - The only ice cream brand in Dubai allowed in schools

House of Pops actively engages in continuous research and development to ensure the delicious pops stay relevant, healthy, and bang-on-trend. House of Pops also offers its pops with zero plastic, sustainable packaging.

Nature on a stick

House of Pops’ fruit-forward ice pops are vegan and feature up to just five natural main ingredients. Its winning recipes are the secret behind its hand-crafted ice pops and ice creams.

The Happiness range features five ingredients or less and is essentially super tasty, super healthy frozen fruit on a stick.

House of Pop’s keto range is more akin to ice cream – but unlike any ice cream, you’ve ever tasted before. Featuring organic coconut milk, and cream, natural fruits, and no refined sugar, these guilt-free treats also feature vegetable fiber for extra health benefits. You can choose from Strawberry, Coffee, Vanilla, or Chocolate flavors.

Royal Pops are larger ice cream-style bars studded with real fruit pieces, making them the perfect healthy snack. The funky flavor catwalk includes indulgent Choco Banana, Mango Strawberry, Choco Strawberry, and Coco Strawberry.

Indulgent chocolate-dipped pops include Choco Chocolate, Choco Coconut, Choco Passion, and Choco Strawberry.

Good for people, good for the planet

With purity and people at the heart of its brand, House of Pops strives to be good for customers and the environment. It takes pride in offering plastic-free compostable packaging. The packaging can also be tailored for special occasions, making its allergen-free ice pops perfect for friends and family.

You can meet the House of Pops team at Gulfood in Hall 2, Stand B2-20