Magic Special Purpose Machineries Pvt. Ltd was established in 2009 and is the representative for SMI S.p.A, Italy in India. They are responsible for marketing as well after sales & spares for SMI Shrink Wrappers & Filling Lines. They have installed a high speed Shrink Wrapper running @ 32 ppm for Coca Cola at Kolkata plant.

The company claims to have more than 2000 installations in India and overseas market. It offers a complete service from development of concept through to site installation and commissioning. This service is tailored to meet customer requirements. Their client list includes: Abbort Pharma, United Spirits Ltd., Hindustan Unilever Ltd., Milky Mist, GRB Dairy, Umang Dairy, Govardhan Dairy, Cadbury Ltd., Johnson & Johnson Ltd., Heinz India Ltd., Parle, Hindustan Coca Cola Bottling, PEPSICO, Maharashtra Hybrid Seeds Ltd., Godrej Household Products Pvt. Ltd., Diageo Ltd., L’Oreal India Pvt. Ltd, SSF Plastic ( For Bournvita / Cuppa Noddles) and many more.

The products manufactured here include automatic rinsing, filling and capping machine, shrink sleeve applicator, steam tunnel, electric tunnel, hot-melt glue labeling machine, warmer or cooling tunnel and more. The rinsing , filling and capping machine has all functions integrated in one system. It offers a fully automatic synchronized working.

The vision of the company is to position the company to become a fully integrated manufacturer and exporter of all kinds of labelling & flexible packaging products and to provide a complete packaging solution to customers with focus on quality products of international standards.

Talking about the company, Sanjeev Iyer, director, Magic Special Purpose said, “We are a 15 year old company manufacturing packaging machines and labelers .We have have completed 2000 installations in India and overseas market till now.”

Experience at Snack and BakeTec 2022

Expressing his happiness on attending the event, he said, “We met our old customers and got some new ones. After the pandemic, it was a good opportunity to get together again. We displayed our 500 bottles per minute sleeving machine and when customers visited our booth, they could see what we do. The exhibition was good even though pandemic related tension prevailed but things went well.”

R&D and innovation

Regarding focus on R&D, he said, “We have a dedicated R&D department. They are currently working on a 1000 bottles per minute machines. It will be a unique thing for Indians.”

Magic Special Purpose Machineries’ mission is to emerge as leading manufacturer of packaging machine and material with global prominence by adopting emerging technologies, innovations and having a large base of satisfied customers.