Brenntag, the global market leader in chemical and ingredients distribution, is participating in the upcoming Fi Asia 2024, the leading Southeast Asian event for the food and beverage industry. Fi Asia 2024 will take place from September 4 – 6, at the Jakarta International Expo in Indonesia.

At the upcoming Fi Asia 2024, Brenntag is set to unveil cutting-edge food and beverage concepts, inspired by the latest global nutrition trends. These concepts span across multiple application categories, reflecting Brenntag’s commitment to stay ahead of industry trends and catering to evolving consumer demands.

The Brenntag booth located at Hall B3, booth number B3A08 will portray Brenntag Nutrition division’s holistic approach to sustainability, health, and well-being to food and beverage manufacturers.

Drawing Inspiration from Global Trends

Brenntag’s innovative concepts are rooted in the four global nutrition trends:

• Proactive health – addressing the growing consumer focus on wellness and preventive health.

• Healthy indulgence – merging the pleasure of indulgence with health-conscious choices.

• Natural eating – emphasizing clean labels, whole foods, and sustainability.

• Alternative nutrition – catering to the rise in plant-based and alternative protein options.

"We are excited to showcase our exciting concepts, which are backed by our applications and ingredients, across various segments such as bakery, beverages, confectionery, dairy, and others,” said Kenneth Keh, regional president of Nutrition, Asia Pacific, Brenntag Specialties.

Wendy Ayudhya Rachman, business manager (Indonesia), Brenntag Specialties Nutrition said, “I am very much looking forward to reconnecting with our existing customers and meeting new ones at Fi Asia. Our focus on proactive health, natural ingredients, and alternative nutrition reflects our dedication to meeting the diverse needs of consumers today. We believe these concepts will not only inspire but also drive the future of food and beverage innovations.”