Sugar is an essential and inseparable part of one’s diet, introduced to us at a very early age making this sweetened flavor hard to let go off. However, daily consumption can lead to making an individual prone to degenerative diseases. So, what can one do to enjoy sweet happiness without compromising their health? Well, Lakanto is your answer to it. 

Lakanto is a truly natural & healthy alternative to sugar with no compromise in taste, thereby enhancing chi or ‘life energy’ by creating innovative, delicious, sugar-free products. It is the only sweetener brand in India that claims zero medical controversies for long-term use, acts as an antioxidant, and has no aftertaste. Therefore on both counts of health and taste, it has unique benefits which are hard to replicate.

Being one of the leading players in the US, the biggest sugar alternative market globally. Vipul Sachdeva, Indian Business Head, Lakanto India, shared that as a brand, Lakanto wishes to inspire people to reach their highest potential in health and wellness by helping them discover their ‘chi’.

Providing wholesome alternatives for everyone

With the shift of consumers’ preferences towards a healthier lifestyle in India, the demand today for alternatives to sugar is not just limited to tea and coffee but expanding to baking and cooking as well. 

Lakanto’s Monk fruit-based sweetener is a lifestyle-friendly product that works with ketogenic, diabetic, candida, paleo, vegan, low-sugar, non-GMO, and all-natural diets. It carries forward the tradition of healing by helping people get rid of their sugar addictions.

“We already have products that are replacements for white sugar and brown sugar in a ratio of 1:1 and are also in the process of launching more products like baking mixes and syrup drink mixes and other healthier alternatives to enjoy your life to the fullest shortly,” said Sachdeva. “Currently, we have a full-fledged product range globally in these categories and are now looking to launch them in India very soon.”

Only sweet days no more cheat days

In the world of millennials where consumers are opting for natural and organic products with a focus on having a healthy lifestyle. Lakanto assures that they still harvest monk fruit in the same pristine area where it was found originally – in the highlands of Asia and according to traditional and environmental methods. Sachdeva assures that the Organic Monk fruit Sweetener is a symbol of its devotion to quality ingredients and its commitment to respecting the environment. Since it completely avoids pesticides in its monk fruit farms, customers can freely choose any Lakanto product, regardless of the organic certification.

Lakanto aims to target the age bracket 28-45 years as it believes they are the most health-focused with high disposable income. Most of the millennials are digital-centric and love to shop and browse products online hence, to be present digitally and utilizing the correct platforms and communication is what they focus on, “Our current communication – You don’t need to compromise be it health, taste, and lifestyle, no more cheat days only sweet days," says Sachdeva.

Message for all budding entrepreneurs 

Sachdeva shares his message for all budding entrepreneurs, “A business should always endeavor to provide a solution for a challenge in society, and the process benefits humanity at large. One should not shy away from unconventional ideas. Patience and Discipline are the two most important qualities to succeed in life."