American Brew Crafts, a modern and authentic beer manufacturing company announced the launch of the BlockBuster beer in a can. The all-new BlockBuster beer can will come in both Lager & Strong variants offering a refreshing experience to customers.

According to the company, the can will accentuate the experience of social interactions, parties, travel, and events by offering convenience and ease of consumption. Everybody can now enjoy the thrill of pure chilled beer anytime, anywhere. The new can will be available in stores across Telangana, Andhra Pradesh, Goa, Pondicherry, and Andaman.

The new beer can will add to the BlockBuster SKU basket offering convenience and comfort for beer connoisseurs to use while on the move. BlockBuster beer can is available in 500ML packs which are easy to carry and look trendy and cool.

"We are happy to announce the launch of BlockBuster beer can in Telangana. Our objective is to introduce a trendy and appealing SKU for the brand. With this launch, we are looking at offering ease of consumption and storage to our customers," said Satya Siva Athi, director of American Brew Crafts.

Adding to this Nagendra Tayi, chief executive officer, American Brew Crafts said, "We hope this unique CAN will attract the millennials that are constantly looking for innovations and trying out new tastes. With these new SKUs, we aim to increase our reach and offer convenience to our customers. BlockBuster offers a unique taste and fizz and is fast emerging as one of the leading brands in the sector."

Cans have always been the chic and cooler cousins of the bottles. While the bottles come in 650ML and 330ML, the 500ML CAN provide an additional option for consumers who strictly go by portions. Cans can retain the actual taste and authenticity of the brew for much longer. While the true essence of the beer remains in all our SKUs the can will provide us with a window to the next-gen consumers.