American Brew Crafts (ABCL), a modern-day independent brewing company making the highest quality products with the best ingredients, introduced a fresh new look for the flagship Blockbuster beer. The new attractive packaging of the bottle in a sleeve comes in vibrant colors and designs. The new sleeve is made from a high-quality resin that enhances the look and feel, is easy to hold for customers, and beer will have protection from sunlight and retain the flavor. Even if the bottle falls or slips breakage, will not be chattered around, therefore providing extra protection to the bottles during transportation and storage. Sleeves can be recycled to generate zero waste. Sleeves help retain the beverage quality and hold the label in place even in chilled bottles, thereby enhancing the customer’s experience with Blockbuster.

Blockbuster is setting up a complete ecosystem to ensure the collection and recycling of old bottles. The manufacturing of new bottles consumes significantly higher energy when compared with recycling old bottles, therefore, recycling bottles is more environmentally friendly. Apart from the new packaging, the company has implemented several initiatives to reduce its environmental impact, including using renewable energy sources in its brewing process. ETP Water is treated and, the same is utilized for plants - Coconuts and Raw Banana plants are grown with ETP Water. Other by-products like cartons, bags, and much more are recycled to have net zero waste. They also try to source all ingredients locally and counsel the communities to improve the localities.

Speaking about the initiative, Narendra Tayi, director and chief executive officer, American Brewcrafts, said, “We are driving a mission to achieve net zero operations by 2030. As a part of the initiative, we are investing in identifying innovative solutions to make our products attractive to the customers at the same time have minimum impact on the environment. The introduction of sleeves on the packaging helps us achieve both these objectives in the short term as we explore more sustainable yet cost-effective options.”

For Blockbuster Beer consumers, the sleeved packaging offers a unique and exciting way to enjoy their favorite brews while also supporting a sustainable and eco-friendly practice. With its bold flavors and now sustainable packaging, Blockbuster Beer is sure to remain a favorite among beer lovers for years to come. The new sleeved packaging features a modern design that will make Blockbuster Beer bottles stand out on shelves and in refrigerators.

Benefits of Sleeve Packaging

• Sleeved packaging for bottles can be a more eco-friendly option than traditional packaging for several reasons. Here are some ways in which sleeved packaging can be helpful to the environment:

• Reduced material use: Sleeved packaging can help reduce the amount of material used in packaging. The sleeve itself is made from a thinner material than a full wrap label, and the bottle inside the sleeve can also be made from lighter-weight materials.

• Recyclability: Sleeved packaging is often made from recyclable materials, such as polyethylene terephthalate (PET) or polypropylene (PP).

• Reduced carbon footprint: The materials used in sleeved packaging are often less carbon-intensive to produce than traditional packaging materials.

• Improved cooling properties: Sleeved packaging can help keep the contents of the bottle cooler for longer.