Johnnie Walker Blue Label Lunar New Year

 

Photo - Diageo

Packaging

Celebrate Lunar New Year with Johnnie Walker Blue Label

The stunning 2022 limited edition design, created by Chinese artist Shan Jiang, is available in selected markets globally

FoodTechBiz Desk

The intricate illustrations on the bottle pay homage to the Tiger as a symbol of strength and progress by depicting the majestic animal with golden wings.

The Tiger is high amongst the mountain clouds, ascending towards the modern metropolis – a sign of prosperity and progress, signifying good fortune for all in the year to come.

Commenting on this, Shan Jiang, said, “In the last two years we’ve triumphed over tremendous challenges. I used that thought to look to the year ahead with positivity and use Chinese mythology and the idea of progress, of always moving forward, to inspire my designs and discover ideas from my culture that resonate with Johnnie Walker. That is why I chose the Tiger with wings for Johnnie Walker Blue Label, it’s a common Chinese saying. My mother and father immediately came to mind, they have always supported me as an artist no matter how things were going, they gave me great strength to achieve - like the winged Tiger ascending above the mountains to the sky. It gives me energy to think of this and to create something beautiful from this idea.”

The three designs were all illustrated by Shan Jiang

Shan Jiang’s intricate illustration is matched by the rare whiskies and centuries of craft that creates the rich fruity flavours; perfectly balanced smoke found in every bottle of Johnnie Walker Blue Label.

The limited-edition design is available in selected markets globally. Johnnie Walker is also launching John Walker & Sons King George V Lunar New Year Limited Edition Design and a John Walker & Sons XR 21 Lunar New Year Limited Edition Design – both beautifully illustrated by Shan Jiang.

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