Country Delight launches tender coconut water with easy to consume packaging delivered home Photo - Country Delight
Packaging

Country Delight's tender coconut water in an innovative pack

Eliminating consumer pain points with easy to consume packaging

FoodTechBiz Desk

Country Delight, a consumer-centric daily essential brand, has launched its new product - Country Delight's Country Coconut Water. Harping on the belief of offering "India's best tender coconut water," they eliminate major consumer pain points with innovative packaging.

Promoting a healthy lifestyle through natural products, Country delight aims to end the constant search for quality and taste through its tender coconut water. Delivering right from the source, Pollachi, Tamil Nadu – the brand assures approximately 300 ml of fresh tender, naturally sweet water, and the packaging solves all the hassles of opening the coconut. Country Delight also encourages consumers to subscribe to the product daily and relish its health benefits through the summer heat.

Country Delight reached out to its consumers to identify their top pain points when buying and consuming tender coconut. Overcoming these with Country Coconut Water, the brand is ecstatic to maintain its customer-first approach. The product is another promising essential in their purpose of delivering natural and unadulterated products straight from farm to customer doorstep.

Country delight has launched the product with attention-grabbing DVC, featuring Sanjay Mishra as a coconut hunter translating the struggle of finding ideal coconut water with standardized quantity and quality. With one sip of Country Delight's Country Coconut Water, the mysterious coconut man is transported to a tropical paradise, thus ending his hunt to find India's best Tender Coconut Water.

Chakradhar Gade, co-founder, Country Delight, said, "We realized that a lot of our customers want to consume natural coconut water but are not able to because of issues such as uncertainty in the amount of water, the unpredictability of taste, lack of direct to home daily access and most importantly the struggle in opening a coconut. It is our obsession to give our customers 100% natural products that have helped us solve all these problems and launch India's best coconut water. We hope every Country Delight family enjoys this product, and we will continue to disrupt many more traditional product categories like this to give our customers Naturally Acha and Naturally Sacha products."

With the current restrictions in movement, consumers can order the Country Coconut water through a first-of-its-kind mobile application that completely takes away the hassle of managing one's daily struggle in finding ideal coconut water as a daily requirement.

App Link - https://countrydelight.sng.link/D85a0/hy84

Country Delight is India's one of the largest direct-to-home food essentials brands serving locally sourced, natural, fresh, and unadulterated products directly to the consumer's doorstep every day! The company has a full-stack and operates under a daily subscription model serving its customer's fresh cow and buffalo milk, ghar jaisa dahi, desi daanedar ghee, taaza paneer, and fresh breads and eggs.

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