Photo - Alpenliebe
Product Launches

Alpenliebe launches the country’s first cream-filled caramel lollipop

Latest innovation ‘Alpenliebe Popfills’ combines the ‘hard & crunchy exterior’ of candy with a ‘soft & creamy’ filling

FoodTechBiz Desk

Perfetti Van Melle India introduces India’s first cream-filled caramel lollipop with the launch of Alpenliebe Popfills. Based on the consumer insight of kids preferring to lick the lollipop first and then chomp on it, the latest delectable innovation is aimed to offer a unique and differentiated ‘Lick & Chomp’ experience of creamy, caramel filling inside the lollipop clubbed with the crunchy exterior making it a first for the brand and the category

One of India’s most-loved candy brands, Alpenliebe has been the leader in the lollipop category. The brand intends to strengthen its position through the latest innovation ‘Alpenliebe Popfills’. The product is priced at INR 5/- and is available across retail stores in India.

The roll-out of Alpenliebe Popfills is being supported by an announcer communication which will form the pillar of the 360-degree campaign.

Sharing views on the new product launch, Mr. Rajesh Ramakrishnan, managing director, Perfetti Van Melle India (PVMI), said, “Alpenliebe, through its philosophy of “Bringing hearts closer” has delighted consumers with innovative offerings. The launch of Alpenliebe Popfills unlocks a huge opportunity for the brand. The launch communication is yet another attempt to engage with our consumers and provide them an opportunity to deepen the family bond.”

Click HERE to subscribe to our FREE Weekly Newsletter

Ishida unveils Sentinel 5.0 at Gulfood Manufacturing 2024: AI-Powered innovation for the food industry

Cheese GPT: Transforming Cheese-Making with AI

Food Africa and pacprocess MEA 2024 to launch with an additional hall space

OSH India 2024 opens in Mumbai with groundbreaking discussions on workplace safety and health innovations

ofi accelerates sustainability impact across global nuts supply chains

SCROLL FOR NEXT