Since the onset of the pandemic and even today, the conversation around health and wellness centers on building natural immunity. Recent reports suggest that since the pandemic, there has been a perceptible shift towards traditional immunity boosters and the trend seems intact. With increasing focus on the consumers' needs, APIS India, one of the fast-growing FMCG brands, has launched raw and unfiltered Apple Cider Vinegar. APIS Apple Cider Vinegar is priced at Rs 349 for 500g of retail stores, including leading eCommerce platforms like Flipkart Supermart.

According to Pankaj Mishra, chief executive officer of APIS India, "Today, consumers have understood the importance of the natural immunity building and preventive healthcare which has given rise to the conscious consumption of foods rich in nutrition. One of them is Apple Cider Vinegar which has gained popularity because it is a wonder ingredient having numerous health benefits."

"He further added that with this launch, APIS India is eyeing a larger share of the immunity market with existing APIS Himalaya honey and Premium Dates. At present, our strategy is to increase the products reach through eCommerce and online stores."

APIS Apple Cider Vinegar is made from real Himalayan apples sourced from the heart of the Himalayas. It is purely natural as it is unfiltered, unpasteurized, and raw, having a host of health properties. With this new launch, the company will strengthen the core product portfolio for APIS and focus on the health category.

Apple Cider Vinegar is known for its health benefits ranging from good gut health, aids in healthy weight loss, improved blood sugar levels, and insulin sensitivity lowers cholesterol, maintains blood pressure, and boosts natural immunity, among many others.

APIS India is one of the largest manufacturers and exporter of honey from India. Also, it boasts of being amongst the top three brands in a honey category within just three years of launch in the consumer space. Recently APIS was awarded by ET as the most promising brand in 2019.

A name synonymous with "the Honey Expert", APIS India has an extensive network of beekeepers spreading across 15 Indian states. It traces all its batches to bring transparency and responsible sourcing and adhering to the highest quality standards. It has a state-of-the-art manufacturing facility spread over seven acres in Roorkee, with a capacity to process over 100 tons of honey in a day with an in-house testing lab. In terms of quality standards, APIS is certified for BRC (one of the GFSI Standard) with A Grade, ISO 22000, organic honey, Kosher, Halal and Non-GMO Honey.

APIS offers bulk packaging specifically for private label domestic and foreign brands for honey varieties in the Middle East, USA, Canada, and EU.

Leveraging its distribution strength and acquisition of plants, the brand entered into nine more food categories, including- dates, pickles, fruit jams, ginger garlic paste, soya chunks, green tea, kesar, and apple cider vinegar.