BlueTribe, a food tech company working on a mission to reinvent meat-consumtion, is gearing up to launch plant-based Chicken Keema and Chicken Nuggets in the Tricity-- Chandigarh, Panchkula and Mohali. The cities famous for their flavorsome and blissful Chicken Tikka, savory Butter Chicken and crispy-creamy Mutton Champ, along with cleaner roads and greener neighborhood, will now be getting an amalgam of non-vegetarian taste and eco-friendly ingredients in the revamped form of plant-based meat products. Consumers can order the aforementioned products through Blue Tribe’s official website www.bluetribefoods.com.
After plant-based Chicken Keema and Chicken Nuggets, Blue Tribe plans to bring a plethora of fresh-flavored food products, including plant-based Chicken and Pork Sausages with crunchy coatings made with pure pea protein. According to the company, these mouth-watering treats aim to encourage a conscious lifestyle change among meat lovers without compromising the taste, texture, and quality of regular meat products.
Speaking on this occasion, the co-founder of Blue Tribe, Sandeep Singh, said, “We are thrilled to launch our plant-based meat products in the cities known for delectable non-vegetarian cuisines containing wholesome protein, vitamins and other nutrients. This is a true test for us; if we can encourage meat lovers in Chandigarh and surrounding areas, it will take us one step closer to our ultimate goal of reviving and rejuvenating mother Earth.”
He added, “It is essential to understand that we are in no way asking people to stop eating non-vegetarian food. The overabundance of meat production globally is dangerously contributing to the rapid emission of greenhouse gases in the environment. We want to offer an alternate plant-based meat product so that the excess meat production can be reduced and nature can take a breath of fresh air.”
Blue Tribe is working on DTC and HORECA business models. It has already created a significant benchmark among the non-vegetarian food lovers wanting to make a lifestyle change in Delhi, Mumbai, Pune, Ahmedabad, Bengaluru, Hyderabad, Kochi, Chennai, Kolkata and now Chandigarh. It is further planning to expand its reach in Indore and other cities of India.