Bonn has launched its exclusive gift pack range with the tagline— “Khushiyon Mein Rakhen Khayal Apno Ka”
Bonn Group, the leading manufacturer of bakery products in India, has launched an exclusive gift pack range of biscuits and cookies for the Diwali festive season. Keeping the festive mood amid the COVID-19 pandemic in mind, the FMCG giant has conveyed its message through a tagline— “Khushiyon Mein Rakhen Khayal Apno Ka” (take care of your loved ones amid festivities). The assorted range of gift packs includes cookies and biscuits that have a delectable taste and healthy ingredients. The new products come in colorful rectangular box packing and are ideal for gifting purposes during the festivities.
“More and more people would come out and visit their loved ones during this festive season and celebrate the festivals with one another. Snacks make an incredible gifting option and health-conscious people now prefer healthy eating options over sweets. This Diwali, these gift packs are also good for sharing with colleagues, business partners, and even acquaintances. We have tried our best to balance both taste and health for our consumers and help them celebrate while exchanging these festive gift packs. We are Launching these festive gift packs in Punjab, Haryana and Delhi-NCR markets,” says Amrinder Singh, director, Bonn Group of Industries.
Bonn will be selling these products in physical stores and through eCommerce websites like Amazon, Flipkart, and its website that is Bonncart.in. The newly launched gift packs will be available in Rs 200 for 750 grams, Rs 250 for 900 grams, and Rs 300 for 1.1 kg. The festive season remains active from September to December in India and snack brands are looking forward to an enriching time this festive season. Popular snacking brands are ready to make the most of this festive season as FMCG brands have sought to engage in 'revenge spending’. There has been a pent-up demand from end-consumers that the pandemic had created.
Bonn Group had recently launched Cake Rusk in chocolate and plain flavor, catering to its consumers' rising demand for tasty but healthy products during the festive season.