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Product Launches

Borges unveils Olive Leaf Infusion at World Food India 2024

FoodTechBiz Desk

Borges, a renowned name in Mediterranean space, is thrilled to unveil its newest innovation – Borges Olive Leaf Infusion – at World Food India 2024, Bharat Mandapam, New Delhi.

For centuries, olive oils have been cherished for their powerful health benefits, including boosting immunity, easing inflammation, and supporting heart health. However, the olive leaves come with their strengths. With Borges Olive Leaf Infusion, Borges brings something different to the beverages category.

Made in India, in Rajasthan, this unique drink is made from 100% real olive leaves. These leaves contain oleuropein, a compound known for helping to lower stress and regulate blood pressure. The infusion is caffeine-free and offers twice the antioxidants of green tea. It comes in four delightful flavors: Classic, Lemongrass, Basil, and Mint.

Speaking on the launch, Vishal Gupta, managing director of Borges India, said, "In our fast-paced world, filled with responsibilities and distractions, self-care often takes a back seat. We rush from task to task, forgetting to stop and breathe. It is very important today to take good care of oneself. At Borges we know what matters: YOU matter. Self-care isn’t selfish, it is essential. We encourage everyone to do it. This was the inspiration behind our newest product: Olive leaf infusion. It’s more than just a beverage; it’s an opportunity to pause, breathe, and reconnect with yourself, enrich your “Aha” moment because YOU matter.”

The product is available on Amazon and other online stores, making it convenient to enjoy this health-conscious beverage.

Let’s celebrate not just a new product, but a lifestyle of mindfulness and care. Together, we can cultivate happier, healthier lives, creating space for our own “Aha” moments.

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