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Product Launches

Dabur enters Syrups & Spreads category with Dabur Honey Tasties Flavored Honey

Launches chocolate & strawberry flavored Honey syrups for kids

FoodTechBiz Desk

India’s leading science-based Ayurveda Company, Dabur India, announced the extension of its Most Trusted Healthcare brand Dabur Honey with the launch of ‘Dabur Honey Tasties’, a honey-infused sweet, healthy, and no added sugar take on the classic sugary chocolate and strawberry syrups. The range of chocolate and strawberry flavored honey Tasties has the goodness of honey, is enriched with Vitamin D, and has no added sugar.

The new Honey Tasties has been launched in two flavors – chocolate and strawberry – priced at Rs 120 for a 200 gm pack.

Commenting on the new launch, Dabur India marketing head-Health Supplements Prashant Agarwal said, “Generations have trusted Dabur Honey as their preferred health and food supplement. We are now offering its nutrition for kids with our new range of flavored honey, which is the perfect combination of taste and health. Millennial moms are increasingly looking for products that offer great taste while being healthy for their little ones. They are also finding ways of giving the goodness of honey to their kids. Dabur Honey Tasties, a one-of-its-kind innovation in the honey category, provides a tasty treat that kids will love.”

Dabur Honey Tasties come in colorful and stimulating squeezy packs and will be available in select retail stores and leading eCommerce platforms.

“The new Dabur Honey Tasties is powered by the goodness and nutrition of honey, is enriched with Vitamin D and has no added sugar to offer consumers the rich, irresistible chocolaty and strawberry flavors without compromising on their health. It helps in boosting energy, is a rich source of nutrition, antioxidants and minerals, which helps boost immunity. It can be added into milk, spread on bread, drizzled on pancakes/waffles, and made desserts. It not only enhances the flavor of milkshakes but can also be used as a topping in beverages like Cold Chocolate and Cold Coffee, besides Ice-Creams,” Agarwal added.

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