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Product Launches

Farmery introduces cow and buffalo ghee for the new generation

Revolutionizing traditional ghee with a modern twist for health-conscious consumers

FoodTechBiz Desk

Farmery, a D2C disruptor redefining the consumer experience with fresh, organic food through its farm-to-fork ethos, is thrilled to announce the launch of its latest products: Farmery Cow Ghee and Farmery Buffalo Ghee. These offerings, set to be available in September 2024, embody the brand’s commitment to sustainability, transparency, and quality while bringing the rich heritage of traditional ghee-making into modern kitchens.

Farmery Cow Ghee is crafted using age-old methods that preserve the authentic desi flavor familiar to many households across India. This ghee is more than just a cooking medium; it’s a return to the trusted taste of tradition. Made from high-quality milk sourced from reliable local dairy farms, Farmery Cow Ghee is produced through a meticulous clarification process, ensuring a product that is both lactose and gluten-free. With its high smoke point, Farmery Cow Ghee is perfect for versatile cooking, whether it’s sauteing, stir-frying, or deep-frying. Its rich, flavorful profile adds depth to any dish, making it a staple in everyday cooking. Farmery Cow Ghee also stands out as a budget-friendly choice, allowing families to enjoy the benefits of ghee without compromising on quality.

For those seeking a unique culinary experience, Farmery introduces its Buffalo Ghee, made from milk sourced from local Murrah buffaloes. Known for its superior quality, Murrah buffalo milk lends the ghee a distinct nutty flavor with a hint of caramelized nuttiness. This ghee is ideal for high-heat cooking, boasting a high smoke point that makes it suitable for a wide range of cuisines. Beyond its rich flavor, Farmery Buffalo Ghee is designed with health in mind. It is rich in butyric acid, which supports gut health and immunity, making it a functional addition to any diet.

At Farmery, quality is paramount. Both the Cow Ghee and Buffalo Ghee undergo rigorous quality control processes to ensure they meet the brand’s high standards. Each batch is carefully tested for purity, and the ghee is packaged in double-layer recyclable glass jars, reflecting Farmery’s commitment to sustainability.

Kamakshi Nagar, founder of Farmery, reflects on the new product launch, “Our journey with Farmery began with a quest for quality food that could transform lives and improve health. With the introduction of our Cow and Buffalo Ghee, we are proud to continue this mission by offering the finest, organic ingredients that honor traditional methods while catering to modern, health-conscious lifestyles. These ghee products are a significant step forward in our commitment to providing fresh, organic food that supports a sustainable and healthier way of living.”

As consumers become increasingly health-conscious, there is a growing demand for products that align with traditional values while meeting modern dietary needs. Farmery’s new range of ghee is poised to fulfill this demand, offering a perfect blend of tradition, quality, and flavor.

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