Freshey’s, a homegrown brand from the house of WayCool Foods, India's fastest growing Agri-commerce company, announced the launch of Freshey’s Wonder Idly Dosa batter for Chennaiites. The all-new Wonder Idly Dosa Batter comes in 1kg value packs and will be available across 10000+ retail outlets in Chennai.

The product passes a plethora of quality checks to ensure premium quality batter is made available at an affordable price of Rs 45 for a 1 Kg pack, which can make 20 fluffy idlies or 15 crispy dosas. There is no added soda or preservatives used, thus making it healthier.

Commenting on launch of Freshey's Wonder Idly Dosa batter in Chennai, B P Ravindran, chief business officer, WayCool Foods & Products said, “We are extremely thrilled to launch Freshey’s Wonder Idly Dosa batter with a new super-saver pack in Chennai market. As there is a noticeable cultural shift in the home cooking trend & an inclination towards opting for easy-to-cook food at home, Freshey’s idly dosa batter will be the right choice for the consumers looking at quality products.”

According to the company, the Wonder Idly Dosa batter is made using the best practices with RO water, with quality Idly rice and urad dal from its home-brand Madhuram as key ingredients.