After setting new waves in motion in India’s dairy beverage segment with the launch of SMOODH, beverage giant Parle Agro has introduced a delicious new variant to their disruptive flavored milk portfolio - Smoodh Hazelnut Chocolate. The new offering is the fourth addition to their widely loved dairy beverage range.

Crafted by combining the irresistible taste of top-quality hazelnuts and chocolate and blended with the goodness of milk, the new Smoodh Hazelnut Chocolate is a wholesome, energy-boosting, nourishing drink. Its creamy and silky texture coupled with the rich taste of hazelnut chocolate is a complete delight to the taste buds and will light up your day in a healthy way.

Smoodh Hazelnut Chocolate is available in Parle Agro’s classic and convenient, single serve Tetra Pak at the price of Rs. 10 for an 85 ml pack. Hazelnut is a wonderful, magical nut and hazelnut-based offerings are typically priced higher than others. Driven by their resolute mission to bring best-in-class products to consumers across India, Parle Agro has been able to once again, draw on their innovative and technology-driven approach to offer a hazelnut flavored chocolate milk drink at the incredible value of Rs. 10, a price dominated by Parle Agro in the beverage category.

Commenting on the launch of the new flavour, Nadia Chauhan, joint managing director and CMO, Parle Agro said, “We are delighted to introduce Smoodh Hazelnut Chocolate and bring the rich taste of hazelnut and chocolate to consumers across India. This offering is another unique innovation from Parle Agro and we are confident it’ll see much love and acceptance from consumers.”

Parle Agro has launched a high-intensity campaign for the new offering targeting consumers across India. This includes visibility in 90+ channels, digital platforms as well as across one-third of cinemas across India.

Apart from Hazelnut Chocolate, the other three flavors that Smoodh is available in are ‘Chocolate Milk’, ‘Toffee Caramel’ and ‘Coffee Frappe’.

A pioneer in the beverage industry, Parle Agro is the largest Indian beverage company with a brand turnover of almost Rs. 7000 crore. As a driving force of the Indian beverage market, it offers consumers a variety of products including Fruit Juice based still and sparkling drinks, Packaged Drinking Water and Dairy based beverages serving a variety of consumer needs. With 84 manufacturing facilities across India and international locations, Parle Agro caters to over 1.9 million outlets in India driven through more than 6000 channels partners. Along with its brands Frooti, Appy, Appy Fizz, B-Fizz, SMOODH, Bailley, Bailley Soda Frio, Dhishoom and Bombay 99, the organization has a continued belief in the power of innovation that drives strategy, product development and business practices. This belief has translated into Parle Agro establishing trends that have changed industry and consumer outlook and approach.