Hershey India introduces unsweetened and chocolate flavor almond drink in 200 milliliters and one liter value packs.

 

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Product Launches

Hershey India introduces Almond drink in unsweetened & chocolate flavors

SOFIT brings the goodness of almonds to its plant-based drink range

FoodTechBiz Desk

Hershey India, a subsidiary of The Hershey Company, North America's leading chocolate and confectionery manufacturer, expands its portfolio of plant-based drink brand Sofit in India with the launch of Sofit Almond drink, giving health enthusiasts and vegans another delicious choice. After the growing popularity of Sofit Soya drink, Hershey India aims to give Indian consumers other non-dairy drink options by introducing unsweetened and chocolate flavor almond drink available in 200 milliliters and one liter value packs.

According to the brand, the new Almond drink range by Sofit is naturally cholesterol and gluten-free. It's a good source of protein, dietary fiber and Vitamins like Vitamin A, E and B12. Sofit Almond drink is enriched with calcium, and it is naturally low in saturated fat and naturally free from cholesterol-containing no added preservatives. The company says it is also naturally lactose-free, making it an ideal beverage for people suffering from lactose intolerance.

In India, almonds are considered to be a superfood and are consumed to improve cognitive memory. If consumed regularly with a balanced diet and active lifestyle, almonds are also known to reduce the risk of heart disease, diabetes, and blood pressure. They can also be enjoyed as healthy snacking options to boost immunity.

Commenting on the launch of Sofit Almond drink, Herjit Bhalla, vice president India and AEMEA at the Hershey Company, said, "People are increasingly becoming health conscious with the food that they consume every day. We witnessed that with our Soy drink being favored by consumers, and this encouraged us to leverage our popular plant-based drink segment further. It was the perfect opportunity for us to further our success in plant-based drinks and establish a presence within the Almond drink category in the Indian market. The Sofit almond drink will prove to be a great value addition to our existing Sofit plant-based drink offerings. It is the perfect combination of nutrition and taste for the consumers."

Sofit Almond Drink 200 ml – unsweetened and chocolate flavor are available at MRP Rs 80.00 (incl. of all taxes) Sofit 1L – unsweetened is available at MRP Rs 145.00 (incl. of all taxes).

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