Mumbai-based Marico, one of India's leading FMCG companies, has announced its entry into the instant noodles segment with Saffola Oodles' launch. In line with the company's focus on strengthening its foothold in the healthy, ready-to-cook snacking category and widening its demographic relevance, under the aegis of Saffola, Saffola Oodles aims to make snacking occasions fun and delicious while maintaining the health credentials of the mother brand.
In line with the growing consumer demand for delicious yet healthy eating options, Saffola Oodles is a perfect combination of a delicious masala flavor, the goodness of wholegrain oats, and real vegetables and makes for a mouth-watering snack. It brings a twist to the conventional noodles with its unique ring shape, making it a novel offering in the category. Saffola Oodles does not contain maida or artificial preservatives. Highly customizable, it takes only 5 minutes to prepare, making it a perfect snack time option for kids, teens, and adults alike.
Commenting on the new launch, Koshy George, chief marketing officer, Marico, said, "Since Saffola Masala Oats' launch, Saffola has become a mainstay in the ready-to-eat snacking market in India. Once again, championing the healthy indulgence narrative, we have launched Saffola Oodles in the instant noodles category. Made from wholegrain oats, Saffola Oodles comes in a delicious masala flavor and does not contain maida or artificial preservatives. This new launch seeks to meet the rising consumer need for healthier snacking options that are at the same time delightfully tasty."
Available on Saffola Stores, Amazon, BigBasket, Grofers, and Flipkart, Saffola Oodles comes in two SKUs - a Single Pack of 46g for Rs 20 and a Multipack (pack of 4) of 184g for Rs 80.
Marico has been innovating and intensifying its hold in the healthy foods and immunity-boosting category over the past year. It launched Saffola Honey, a superior quality product backed by advanced NMR (Nuclear Magnetic Resonance) test certification. Also, it entered the Ayurvedic segment with the Saffola Immuniveda range of Kadha Mix and Golden Turmeric Milk Mix as well as Saffola Arogyam Chyawan Amrut Awaleha. Further, Marico has forayed into the plant-based protein segment with Saffola MealMaker Soya Chunks' recent launch. In the future, the company aims to continue to bring quality offerings in the healthy foods category to its consumers across geographies.
Marico is one of India's leading consumer products companies in the global beauty and wellness space. During 2019-20, Marico recorded a turnover of about Rs 73.1 billion (USD 1.03 billion) through its products sold in India and chosen markets in Asia and Africa.
Marico touches the lives of one out of every three Indians through its portfolio of brands such as Parachute, Saffola, Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Arogyam, Saffola Mealmaker, Hair & Care, Parachute Advanced, Nihar Naturals, Mediker, Kaya Youth O2, Coco Soul, Revive, Set Wet, Livon, Veggie Clean, KeepSafe, Travel Protect, House Protect, Beardo. The international consumer products portfolio contributes to about 23% of the Group's revenue, with brands like Parachute, Parachute Advanced, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Mediker SafeLife, Thuan Phat, and Isoplus.