Mondelez India, the makers and bakers of some of India’s much-loved snacking brands – Cadbury Dairy Milk, Bournvita, and Oreo, among others, set foot into the fast-growing and extremely innovative sub-segment in the confectionery category – Lollipops, with the launch of Cadbury Dairy Milk Lolly. With this entry, the company is entering a white space in the category of being the only Chocolate Lollipop in India. With much-loved Cadbury Dairy Milk chocolate, enrobed in yummy caramel casing, this latest entrant will offer consumers a unique, indulgent experience.
Commenting on this latest innovation, Inderpreet Singh, associate director – Marketing (Beverages, Meals, Candies & Gums), Mondelez India said, “Our play in the Candy category dates back to over 50 years from now, and has garnered umpteen consumer love as we continue to be the pioneers in providing the best eat experiences to the consumers. This innovation is another testament to our coherent efforts to penetrate deeper into markets and strike the right chord with the continuously evolving consumer palate. Cadbury Dairy Milk Lolly is the only chocolate lollipop in the segment. It offers the brand an opportunity to strengthen its foothold in the category and stay true to its vision of providing consumers with more choice. By uniting India’s much-loved and most trusted -Cadbury Dairy Milk’s strong equity and legacy in a new avatar, we are all set to conquer hearts yet again and further solidify our stance in the myriads of snacking options in the country.”
The launch will be supported by a strong sampling plan to generate consumer trials coupled with strong in-market activation plans. Priced at Rs 5, the all-new Cadbury Dairy Milk Lolly is a scrumptious offering from the house of Mondelez India that is sure to tantalize consumers’ taste buds!
Mondelēz International is building the best snacking company globally, with 2016 net revenues of approximately $26 billion. Creating more moments of joy in approximately 165 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy, and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum.
Mondelez India Foods has been present in India for over 70 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company operates in the chocolate, beverages, biscuits and candy categories in India with brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5 Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems are some of the company’s chocolate brands in India. The company’s beverage portfolio consists of Bournvita and Tang. Cadbury Oreo and Bournvita Biscuit is a part of its biscuit portfolio and Halls and Choclairs Gold. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata, and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a vast distribution network across the country.