NOVA, a reckoning name and pioneer in India's Dairy industry has served various domains of society over the past three decades.

Sterling Agro Industries has a strong commitment towards integrity, quality, and value creation for their customers & clients. To deliver quality products comparable to national and international standards, the organization believes in the pursuit of excellence as its guiding force. Every business proposition they undertake has the seal of quality commitment. Their commitment to quality, innovation and product integrity has resulted in the trust, and loyalty of diverse clients. A commitment that they do and will continue to firmly stand by and deliver.

In pursuits of value creation, NOVA proudly launches two of the country’s most cherished traditional beverages, Lassi and Chhaach, bringing authentic, high-quality refreshments to consumers. These yogurt-based drinks are an ideal addition to the festive season, offering a combination of taste, heritage, and health benefits that align with Nova Dairy’s commitment to quality and authenticity.

Lassi

Nova Dairy’s Lassi is a refreshing, yogurt-based drink rooted in tradition. Widely enjoyed across India, Bangladesh, and Pakistan, lassi combines yogurt, water, and natural flavorings. Nova Dairy’s Lassi is available in both savory and sweet varieties, with options infused with rose water or fruits for a contemporary twist. This drink is a timeless favorite, serving as a perfect, cooling refreshment often enjoyed at lunch, especially during the warm festive season.

Chhaach

Known for its cooling properties and digestion-aiding benefits, Nova Dairy’s Chhaach is crafted from Nova Dahi, made using live cultures for enhanced health benefits. Chhaach, also called “Grandma’s probiotic,” is a lighter version of lassi, featuring a thinner consistency with added salt, roasted cumin, and sometimes fresh ginger, green chilies, or coriander for a flavorful touch. With its high calcium content and essential nutrients, Nova Dairy’s Chhaach supports gut health boosts immunity, and helps soothe the body during India’s hot summers. Nova’s Chhaach is a staple meal accompaniment, designed to refresh and aid digestion.

Ravin Saluja, director of Sterling Agro Industries (Nova Dairy), shares, “Our goal with the launch of Lassi and Chhaach is to provide consumers with authentic, high-quality dairy beverages rooted in tradition and packed with health benefits. As a leading dairy brand, we’re committed to offering fresh, delicious, and functional products, ensuring that these beloved drinks meet our rigorous standards.”

These new offerings from Nova Dairy are prepared with standardized, pasteurized milk, ensuring each bottle contains live active cultures to maximize health benefits. Lassi and Chhaach are the perfect pairings for traditional Indian meals, promoting digestive wellness while delivering a taste of nostalgia with every sip.

Nova Dairy’s Lassi and Chhaach are now available across major retail outlets and online platforms nationwide, just in time to enjoy a refreshing, healthier festive season.