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Product Launches

Pagariya Foods unveils Chocolate Gulab Jamun Mix

FoodTechBiz Desk

This festive season, Pagariya Foods brings innovation to your home with the launch of the Chocolate Gulab Jamun Mix. Elevating the traditional Indian dessert, this exciting new product from Kwality, a well-known brand in the dessert space, blends the universally beloved flavor of chocolate with the timeless appeal of gulab jamun. Designed to delight the taste buds of children and adults alike, the Chocolate Gulab Jamun Mix is set to become a must-have for festive celebrations.

Revolutionizing tradition with a sweet twist

"We are thrilled to introduce the world’s first Chocolate Gulab Jamun Mix," said Dheeraj Jain, director of Pagariya Foods, at the product’s launch. "While the traditional gulab jamun mix remains popular, the dessert category has seen little innovation over the years. By incorporating chocolate—a flavor loved by all—we are bringing something fresh and exciting to the market, perfect for families during festivals and special occasions."

Convenience meets delight

The Chocolate Gulab Jamun Pre-Mix is incredibly easy to prepare. Simply add water, knead the mixture, roll it into small balls, fry, and immerse them in sugar syrup to serve hot. It’s a quick and hassle-free way to create a modern twist on a traditional favorite, perfect for those looking to serve something unique during festive gatherings.

Great value and special offers

The Chocolate Gulab Jamun Pre-Mix is available at an attractive price of just Rs. 145 for a 125g pack. Each pack makes up to 25 delicious Chocolate Gulab Jamuns. To sweeten the deal, there’s a special Buy 1 Get 1 Free offer, making it even more enticing for customers to indulge in this innovative treat.

The product is now available in Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, and Kerala, and can also be purchased through major e-commerce and quick commerce platforms, as well as leading modern trade chains.

Innovating the festive spirit

"Festivals are a time for joy, and we aim to make them even more memorable by offering innovative, easy-to-make recipes that families can enjoy together," added Jain. "At Pagariya Foods, we have always focused on delivering high-quality, great-tasting, and relevant products. The launch of the Chocolate Gulab Jamun Mix complements our existing portfolio of cereals, masalas, and instant mixes perfectly."

A legacy of quality and innovation

Reflecting on Pagariya Foods' journey, Naresh Pagariya, managing director, remarked, "Since 1998, we have grown from humble beginnings into a trusted name in the food industry, both in India and internationally. Our commitment to quality, taste, and safety has allowed us to serve customers in over 36 countries, including the USA, UAE, Saudi Arabia, and Australia. With our state-of-the-art facility near Bengaluru, which holds international food safety certifications, we continue to innovate and expand our product offerings."

Commitment to corporate social responsibility

Pagariya Foods remains dedicated to supporting the community. The company funds the education fees of factory workers’ children and provides insurance policies for employees and their families, underscoring its commitment to social responsibility.

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