Poetry Cocktail, a venture affiliated with the MSU Group, has officially launched in Bangalore, heralding an era in the world of expertly crafted cocktails and originally known as "Easy Cocktail," the brand swiftly transformed into Poetry, embodying its commitment to sophistication, creativity, and the art of mixology.

Poetry’s story unfolds as a dedication to enhancing the cocktail experience and infusing it with an air of refinement. Enthusiasts are invited on a journey as they savor meticulously crafted cocktail mixers that unlock a realm of flavors and delightful aromas. The tagline "Flavors Unleashed in Verse" perfectly captures Poetry’s essence—an experience where each sip is akin to a sonnet and every flavor dances like a stanza.

What sets Poetry apart is its selection of premium ingredients that ensure each mixer is truly a masterpiece in taste. Quality elements, like specially sourced passion fruit pulp and the infusion of elderflower, distinguish Poetry from other mixer brands.

The innovation lies at the heart of Poetry's mixology approach, constantly pushing boundaries with combinations of flavors and exclusive ingredients. The fact that the brand owns a cutting-edge manufacturing facility sets it apart, allowing for control over product development and guaranteeing quality and consistency.

Poetry adopts a pricing approach that combines high-quality offerings with affordability, making experiences to a broader range of people. The brand's dedication to providing everyone with the chance to enjoy Poetry's delights reflects its commitment to offering luxury in a manner.

Poetry envisions establishing a solid presence in the Bangalore market in its first year, followed by expansion into major cities like Mumbai, Delhi, Pune, etc., in the second year. The brand aspires to become synonymous with mixology, offering premium, artisanal cocktail ingredients.

Poetry Cocktail introduces various mixers, each designed to enhance the cocktail experience. From the Passion Fruit Martini to the Elderflower Mojito, Penicillin, and Berrypolitian, Poetry's offerings are a symphony of unique and delightful flavors.

Beyond being a brand, Poetry is a commitment to crafting exceptional cocktail mixers and curated bar snacks that elevate the home bar experience. Collaboration with like-minded brands, mixologists, and experts is on the horizon to develop innovative products and experiences, enriching offerings and providing customers with exciting avenues to explore the world of cocktails.