Red Bull India launches the new Purple Edition with a refreshing and unique taste of Açai Berry; making it a perfect on-the-go drink to vitalize your body and mind. From riding a bike to skipping rope, dancing with the beats to boarding at a park, fill all your moments with the bold shades of purple and pop open a chilled can for a very berry surprise.

The Red Bull Purple Edition is priced at Rs 115 for 250 ml. It is available nationally across retail outlets like Star Bazaar, 24X7 (Delhi & Punjab), Wellness Stores, Ratnadeep, SPAR and Spencer's for a limited period. The new edition is already available across eCommerce platforms too – Amazon and Swiggy Instamart.

Red Bull India is also hosting engaging on-ground, in-store, and on-campus activations over two months, continuing to search for new and innovative ways to entice its consumers.

Inspired by functional drinks from the Far East, Dietrich Mateschitz founded Red Bull in the mid-1980s. He created the formula of Red Bull Energy Drink and developed the unique marketing concept of Red Bull. In 1987, on April 1, Red Bull Energy Drink was sold for the very first time in its home market Austria. This was not only the launch of a completely new product. It was the birth of a new product category. Today Red Bull is available in over 170 countries and 7.9 billion cans of Red Bull were consumed last year.