Sid's Farm, a premium D2C dairy brand based out of Telangana, has launched A2 Desi Cow Milk for its customers in Hyderabad on India's 75th Independence Day occasion. Due to high customer demand for A2 milk, the company made pre-booking available. Within the first 6 hrs of pre-booking, they received an overwhelming response with over 400+ customers pre-booking for more than 350 liters. Sid's Farm has kept a competitive price for their latest product addition at Rs 75 per packet of 500 ml.

A2 milk is a variety of cow's milk that lacks a form of beta-casein proteins called A1 and has the A2 form. According to the company, A2 milk is generally widely accepted for its overall health benefits and is arguably a safer option for lactose intolerant people. This variation of cow's milk is sold primarily in Australia, New Zealand, China, and the United States. However, with the globalized milk market and Indians being more inclined towards quality products and demanding more particular food choices, the A2 milk market saw a huge demand.

Dr Kishore Indukuri, founder of Sid's Farm, said, "We are pleased to launch Sid's Farm A2 Desi cow milk, and there couldn't have been a better time for us to introduce such premium quality, a high-demand product that has been predominantly available in the western markets, but now with this, we are revolutionizing the Indian natural dairy industry with respect to both our price and quality. We look at all our products as a medium to empower the Indian consumer, who must have all the rights to the highest quality natural foods readily available. As a nation, we have already answered the question of quantity, emerging as the global leader in milk production volumes. It is time now that we addressed the question of quality too, and we at Sid's Farm have been taking our humble but sure steps towards achieving the same."

According to reports, India's dairy market reached Rs 13174 Billion in 2021. IMARC Group expects the market to reach Rs 30840 Billion by 2027. The India A2 Milk Market size was estimated at US$ 266.80 million in 2021 and expected to reach US$ 303.49 million in 2022, at a CAGR of 12.24% to reach US$ 533.57 million by 2027. Capitalizing on this extensive growth, Sid's Dairy Farm is aiming to grow multi-folds in the coming years and disrupt the Indian A2 milk market.

Hyderabad-based customers can order Sid's Farm A2 desi cow milk through their app.