ITC’s Sunfeast YiPPee!, a leading instant noodles and pasta brand, has launched a new variant – YiPPee! WOW Masala noodles, thereby expanding its product range. This new delicious offering promises to add masala flavor to consumers' taste buds at only Rs 10 per pack (50 g).

YiPPee! realized consumers were looking for good quality masaledar instant noodles at a reasonable price. YiPPee! being one of the most loved noodle brands across the country, curated YiPPee! WOW, Masala, to meet this need. The new offering – YiPPee! Wow, Masala promises to be maasaledaar and tasty at a competitive price of Rs. 10 per pack (50g).

Talking about the launch, Suresh Chand, vice president and head of Marketing, Snacks, Noodles and Pasta, ITC Foods commented, “Our flagship Magic Masala variant continues to be our key growth driver since launch. However, with YiPPee! WOW masala, we are looking to satiate consumers with instant noodles' differentiated and delicious flavor. We are confident that these masaaledar noodles will be appreciated and enjoyed by consumers.”

YiPPee! WOW Masala is available in multiple markets across India, including Maharashtra, Delhi, Uttar Pradesh, Haryana, West Bengal, Rajasthan, Karnataka, Assam, Gujarat, Madhya Pradesh, Bihar, Jharkhand and Chhattisgarh across retail stores and shall be soon available in e-commerce and quick-commerce platforms.