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Product Launches

Wild Drum introduces hard-seltzer infused with fruit flavorings

FoodTechBiz Desk

Say cheers to the hottest global trend introduced in the coolest Indian drink. One that lets you have all the fun without worrying about calories. Hard- Seltzer is a fresh, new category of alcoholic beverage that is gaining skyrocketing popularity worldwide. Celebrities like Travis Scott, Gordon Ramsay, and Priyanka Chopra Jonas have been raving about hard-seltzers. Indians were missing out on the world's healthiest drinking trend, but Wild Drum has brought it to the country. Wild Drum, an Indian brand, has launched hard-seltzers, a clear carbonated alcoholic beverage infused with natural fruit flavorings. Wild Drum offers the refreshing beverage in three flavors: Pure, Mango, and Lemon-Mint.

Wild Drum is a hydrating and refreshing alcoholic beverage with no added color. It is a refreshing drink made with clear carbonated water, alcohol and is infused with natural fruit flavorings. The company says, "We relish sipping cocktails and hard drinks, but the daunting fear that keeps us from having a good time is the scare of a hangover and excess calories. With Wild Drum, step into the realm of a healthy binge because it has less than 99 calories per serving, making it the perfect alternative for health-conscious people. Those who prefer and enjoy the concept of leading a healthy lifestyle appreciate how efficient it is at generating a potent high without affecting their carbs or sugar intake. It is compliant with trendy diets like keto, paleo and more. It is vegan, gluten-free, low-calorie, fat-free, and no preservatives."

Wild Drum is an alternative for people who want to have a good time while being careful about what they consume guilt-free. The Hard-seltzer craze has become the latest trend amidst millennial drinkers across the globe; it is positioned for social occasions that are less fixated on alcohol and mornings that are less obscured by its repercussions.

Talking about their brand, founders of Wild Drum shared, "For us, entering the nouveau hard-seltzer category is a huge step forward. Hard-seltzers are becoming increasingly popular across the globe as a perfect combination of a hydrating and refreshing alcoholic beverage. It is healthier and thus a preferred alternative to beer. Our brand speaks to a diverse group of people who revel in various ways ranging from relaxed and chilled to going completely uninhibited and wild. The audience is largely aware of the negative effects of alcohol combined with high sugar intake and appreciates the option of a novel drink with an outstanding taste that is guilt-free. With Wild Drum, having a good time no longer means compromising on one's health."

Wild Drum can be found in all major wine shops throughout Maharashtra, Goa, and Madhya Pradesh. According to the firm, it will be available for online sale in the near future.

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