Yu was conceptualized to change the perception of packaged Ready to Eat Foods - from being pure ‘convenience’ foods to making them daily meal options owing to its foods containing zero preservatives or additives and being 100% natural. Since its inception, Yu’s philosophy has been centered around providing consumers with wholesome, clean-label foods at affordable prices (Rs 65-100 per bowl).

Yu’s current range of products includes Instant Pasta Bowls in 3 variants (Creamy Tomato, Peri Peri and Three Cheese), Instant Oat Bowls in 4 variants (Berry Apple Cinnamon, Banana Caramel, Peanut Butter Berry, Golden Corn Spinach) and Instant Halwa Bowls in 3 variants (Moong Dal Halwa, Gajar Halwa, Amritsari Multigrain Halwa) thereby providing all-day meal options.

Considering consumer preferences and increasing its lunch/dinner product range, Yu has now launched two signature Noodle Bowls to market unique flavors - Chilli Manchurian and Zingy Cheese. Inspired by Indo-Chinese tastes, the bowls can be prepared in just 5 minutes by simply adding boiling water with no cooking required. Yu’s culinary and sales team conducted extensive sampling for over one month at WH Smith and 24 Seven stores before finalizing the launch flavors. Yu has incorporated extensive first-hand feedback from consumers in its Noodle Bowls, thus making for a truly unique product launch wherein the flavors and recipes have been revised after getting direct on-ground feedback from real everyday consumers.

The Noodles Bowls are in line with Yu’s philosophy of providing nourishing meal bowls free of any preservatives or artificial ingredients while retaining 100% taste and aroma.

Yu will soon expand its distribution points for Yudles by launching across other offline stores like Modern Bazaar, Nature’s Basket, Le Marche, and 37 Krishna Marche, among others. The noodles will soon be available on Swiggy Instamart, Blinkit, Amazon, Flipkart, Big Basket, and Yu’s website on the online front.