Avery Dennison Labels and Packaging Materials Europe has announced that the vast majority of its rubber-based hotmelt adhesives have been certified for bio-based content by renowned European certifying body TÜV Austria. The certification guarantees that these adhesives contain a minimum of 20% renewable raw materials, and reflects the company’s commitment to continue using renewable content in its products.

Demand for products based on renewable raw materials is growing, thanks to increased environmental awareness among consumers. Rubber hotmelt adhesives, used in applications such as shipping and logistics, are no exception. TÜV Austria offers its 'OK biobased' certification as an independent guarantee of the percentage of renewable content in products. Products can be certified as one-, two-, three-, or four-star bio-based, depending on their content.

The new certification applies to 98% of Avery Dennison’s rubber-based hot melt adhesive volume. Most adhesives, such as S2045N, S2047N, and TS8000, received the 2-star certification (guaranteed minimum of 40% renewable content), while adhesives S2065N and C2075N received a 1-star certification (minimum of 20% renewable content). Note that the adhesive formulations remain unchanged.

“Getting this certification reflects our ongoing efforts to become a more sustainable supplier,” says Maarten Zubli, marketing manager - paper and variable information products, Avery Dennison. “More importantly, it will help us support brand owners in their journeys to become more sustainable by raising awareness of opportunities to use bio-based adhesives in their packaging.”

Alena Maran, director - marketing strategy and sustainability, Avery Dennison, adds, “Increasing our use of recycled and renewable content is a major pillar of our sustainability strategy. This certification demonstrates our commitment to developing even more sustainable solutions and doing our part to advance the circular economy.”