New Delhi-based Builder.ai, the leading AI-powered software development platform, announced the launch of its new program offering' digital starter kits as a means of helping distressed Indian businesses boost sales, keep their customers safe, and forge a strong path to their Covid-19 recovery. The program will make it easy for Indian small businesses to sell online with a free eCommerce 'shop in a box' and for restaurants to launch free queueing apps through the studio store. The program is specifically designed for:
Retailers who want to offer a digital customer experience (website or native app) to allow customers to make online purchases for click-and-collect or delivery
Retailers who are inclined to take orders via phone or text, or WhatsApp
Restaurants, pubs, and bars who want to allow customers to book tables through a rich queueing system, which reduces wait times and delivers an exceptional and safe customer experience
With a population of 1.3 billion, India has been hit especially hard by Covid-19, with more than a third of small and medium-sized businesses surveyed by the All India Manufacturers' Organization saying their businesses were beyond hope of rescuing. This isn't surprising given the fact that consumer spending in India decreased by 12.6% in 2020. To make matters worse, a recent analysis by Credit Suisse found that Covid-19 cost the Indian economy Rs 20 trillion.
Now, 2021 looks promising for Indian businesses, with household spending in India expected to grow by 7.9% year-over-year. During the last quarter of 2020, eCommerce order volume increased by 36% in India, with the personal care, beauty, and wellness segment (PCB&W) seeing the highest growth. According to a survey by the Retailers Association of India, Indian retailers across the electronics, fashion, and grocery sectors are cautiously optimistic about rebounding in 2021 and expect around 85% of pre-pandemic business levels in the next six months. While there's optimism for growth in 2021, financial experts predict that India's recovery will be slower than in most other countries.
"India is in a somewhat unique position right now, with lockdowns already lifted for months coupled with cautious optimism for business growth in 2021," said Sachin Dev Duggal, co-founder, and chief executive officer of Builder.ai. "But there are also growing concerns that India could be headed for another lockdown shortly. Regardless of whether that happens, digital is the best way forward. Our free 'digital starter kits make it easy for Indian small businesses to take their business online, while restaurants can already work on improving the queueing experience and reduce wait times for customers. We want the Indian business community to know they are not alone; we are in this together, and we're committed to helping them rebuild and thrive."
Builder.ai polled approximately 300 retail business professionals in India to gauge how valuable free apps could be in their Covid-19 recovery efforts. The results were eye-opening, with a whopping 92% of Indian retail professionals saying they would happily accept an offer to build a free eCommerce store and launch it in under a week as a way to accelerate their Covid-19 recovery. As these findings reveal, Indian businesses truly want and need help; they lack the critical support and infrastructure. That's where Builder.ai comes in with both support and the tools to get back on their feet financially.
According to the press release, during the lockdowns, restaurants and retailers have been paying large portions of their revenue to aggregators and marketplaces like Zomato, Swiggy, Amazon, and Flipkart charge up to 35% commissions to serve their customers who moved to order online. This is something that small businesses cannot afford. Essentially, Indian small businesses have been paying high commission fees to serve their customers, who have not been able to enjoy the in-store shopping and dining experiences they would have pre-lockdown.
Duggal concluded, "Our vision is to put an app into the hands of every entrepreneur and small business without asking them to give up a share of their revenue, especially now when budgets are tight, and consumer spending is down. This is why Builder.ai won't charge any fees - so the free apps can be free forever - and businesses will only be charged after they grow to generate more than 50 orders a month. Instead, their hard-earned money can be reinvested into operations, cash flow, and paying staff. It's impossible to argue with that kind of ROI. On the other hand, for restaurants, launching a free queueing app will keep customers safe and reduce wait times and improve the overall customer experience. That will translate into more trust, more loyalty, and more repeat business."
Builder.ai is a leading AI-powered software development platform that empowers enterprises, small businesses, and entrepreneurs to build, run and scale their software – using reusable lego-like features, a vetted network of developers, and a state-of-the-art software assembly line running in the cloud.
Builder.ai is a global brand with its headquarters in London, supported by offices in New Delhi, Singapore, Los Angeles, Tokyo, and Dubai. Customers include everyone from the bakery in Riyadh to globally renowned enterprises like the BBC, Virgin Unite, and the US Air Force. Builder.ai was created so that everyone can be empowered to unlock their true potential, irrespective of their knowledge and skills.