Meet Pop Art at ANUFOOD India to enjoy the luxury of munching on quality popcorn

Headquartered in Mumbai, Pop Art is a contemporary and young brand born in 2020, which has now become a one-stop destination for world-class quality popcorn.

Pop Art believes in making the luxury of munching on a quality snack accessible to the public. For the people who love to enjoy food with great delight, Pop Art is available on Amazon, Flipkart, Meesho & many more, and has also launched several flavors, namely: Classic Caramel, Cheese Caramel, Peri-Peri Caramel, Salted Caramel, Butter Toffee Caramel Popcorn, and Chocolate.

According to Amit J Dave, owner of Pop Art, it is important to understand the market and customer needs. He says, "We believe in the motto - Customer is the king. Our industry is such that our top priority is the customer's desire. To cater to the needs of our customers, we have a dedicated R&D team that surveys and understands the latest trends in the market and aid in launching new flavors."

The Pop Art team also keeps a close eye on the competitors, helping to stand out from others. Lastly and most importantly, seeking constructive and qualitative feedback from consumers. "We have a wonderful R&D team who are passionate about food and have a keen eye on the upcoming market trends. With intense research and market surveys, we build our new flavor and create the roadmap to our new products. We are also lucky to have many good wishers who give us constructive feedback, which helps us grow and innovate."

Marching on in the face of unprecedented crises

The food industry indeed has been massively disruptive. Dave believes the pandemic has also made everyone more aware of healthy, mindful eating with the least wastage leading to a more sustainable lifestyle. Consumers are more aware of what they are eating, where it is sourced from, etc., The brand also believes in mindful sourcing of the ingredients for products that can be consumed by kids as well.

Pop Art at Annapoorna-ANUFOOD India 2022

The Pop Art group is participating in ANUFOOD, taking place from 14 to 16 September at BEC, Mumbai. The company's wide range of products on display includes the latest launches mentioned earlier.

Dave speaks about their participation in ANUFOOD, "ANUFOOD is the right platform to grow B2B connections. Getting the correct exposure for our brand will help us with industry insight. As the learning stage never ends, we would love to learn more about the F&B industry and do our best to achieve our business goals."

He adds, "As this is POP ART's first time at ANUFOOD, we look forward to having great interactive sessions with like-minded industry people. Socializing and networking are the keys to growing any business and a platform like ANUFOOD is the right place to be. We are excited to show the amazing popcorn flavors available to us and get a good experience at the event."

Diving into future

Consumers are seeking joyful products that amplify the flavors, colors, and textures food can provide. "Our vision is to give the consumer the best. As the business grows, POP ART plans to keep the best product quality and food safety because nothing can replace those two things," Dave concludes.

Register Now to meet them at Annapoorna – ANUFOOD India and explore their luxurious munching snacks.