72% Indians confessed to snacking more when they are happy, reveals The India Snacking Report by Godrej Yummiez

There is a strong link between the state of mind and what one eats. When stress is skyrocketing and one’s mood is plunging, it’s only natural to turn to comfort food. Calling for happiness to be given greater priority this International Day of Happiness (March 20th), ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ - The India Snacking Report (Volume I) by Godrej Yummiez, a brand of frozen ready-to-cook products, reveals that 72% Indians confessed to snacking more when they are happy, highlighting how snacking is perceived as a mood uplifter. Amongst those who connect snacking with their mood, 70% of Indians feel satisfied, happy and excited after consuming snacks.

When compared across regions, the Godrej Yummiez report highlights that Eastern India showed the maximum skew, with 75% of its citizens snacking more when they are happy. North, West, and South India showed near similar levels of emotions scoring 72%, 67%, and 74% respectively. The above findings get even more corroborated when looked at across cities.

Amongst cities, people from Delhi, Chennai, Hyderabad, and Kolkata, snack more when they are happy, with Delhi topping the list at 81%, followed by Chennai and Hyderabad at 77% each, and Kolkata at 75%, indicating that locals of these cities find snacks as mood uplifters. Besides, the average for Mumbai stood at 68%, and the average for Ahmedabad residents opting for snacks when happy is 67%. This is followed by Pune and Bengaluru at 66 % each, Lucknow at 62%, and Jaipur at 61%.

Another aspect that came up in The India Snacking Report by Godrej Yummiez was the food-mood connection in both genders, revealing that 74% of women and 70% of men snack more when they are happy.

Speaking on the insights and the report, Abhay Parnerkar, chief executive officer, Godrej Tyson Foods (GTFL), said, “As a category thought leader, Godrej Yummiez understands consumers well and shaped trends redefining the frozen ready-to-cook segment. The India Snacking Report is one such initiative by Godrej Yummiez to analyze and predict snacking trends. The report showcases consumers perceive snacking as a mood uplifter. Going forward, the dynamics that will shape India’s snacking habits will be based on the acronym STTEM- Safety, Technology, Taste, Ease & Mood Uplifter- the five pillars. Speaking specifically of the mood pillar, snacking will have a larger influence over both consumers and brands.”

Commissioned by Godrej Yummiez, ‘STTEM – Safety, Technology, Taste, Ease & Mood Uplifter’ - The India Snacking Report (Volume I) was conducted by InQognito Insights. The study was conducted across North, South, West, and East regions and covered ten cities like Mumbai, Pune, Ahmedabad, Delhi, Jaipur, Lucknow, Kolkata, Chennai, Hyderabad, and Bangalore.