Allana Group looks to invest INR 1,000 crore in poultry industry

Allana Group, a leading name in the F&B industry, and a pioneer in food processing segment, is set to transform India's poultry industry with its foray in the sector. The company, recognized as the largest frozen meat exporter from India and globally, plans to invest approximately INR 1,000 Crore in establishing seven state-of-the-art poultry processing units across India.

This investment comes at a time when India's poultry industry has witnessed unprecedented growth over the past two decades, driven by a burgeoning population, increasing purchasing power, urbanization, and the expansion of Western quick-service restaurants (QSRs). The demand for affordable and high-quality animal protein sources is rising, with chicken consumption per capita expected to increase from the current 5.6 kg to match the global average of 14 kg. With a current Compound Annual Growth Rate (CAGR) of 8%, India's broiler meat business is one of the fastest-growing segments in the country. The Allana Group aims to capitalize on this trend by leveraging its extensive global meat processing experience to become a leading chicken processor for both domestic and international markets.

"We are committed to adding value to our customers by offering them high-quality, processed chicken products that meet international standards. Our vision is to introduce advanced processing technologies and stringent quality control measures to ensure that our products are not only safe and hygienic but also competitively priced. We believe that our strategic investment in the poultry sector will not only enhance our product portfolio but also contribute significantly to meeting the rising demand for affordable protein sources in India. We are confident that this bold move will yield substantial returns and reinforce our position as a leading player in the market," said Asim Allana, promoter Family, Allana Group.

Additionally, the company plans to establish seven poultry processing units at multiple locations in India, adjacent to its existing infrastructure and will form joint ventures with leading poultry integrators to ensure a steady supply of broiler chicken across the country. In the future, the company also plans to expand its product portfolio to include value-added products and environmentally controlled farming practices. Allana Group's foray into the poultry market is a significant development in the Indian agri-business landscape. With its commitment to quality, innovation, and customer satisfaction, the business is poised to make a lasting impact on the sector.

India, boasting the world's largest buffalo population (57%), has become a global leader in buffalo meat exports since recognizing its potential in 1969. Allana Group, the world's largest producer of frozen halal boneless buffalo, goat and lamb meat exemplify this success. And, innovation goes beyond production. Packaging solutions like Vacuum Packed Chilled Meat (VPCM) extend shelf life. This strategic expansion aligns with the industry's vision to provide safe, hygienic, and cost-effective protein products to Indian consumers. Allana embodies this vision, aiming to become India's first fully-stacked protein company by leveraging its expertise in processing and exporting not just buffalo, but also goat and sheep meat.